NEW YORK, July 14, 2011 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independent PR firms in the U.S., today announced the addition of women's wear designer, Amy Matto, to its diverse roster of fashion and retail clientele. The Amy Matto collection consists of effortlessly sensual yet amazingly wearable styles for women, sold in specialty stores nationwide.

"5WPR is thrilled to be named the PR Agency of Record for Amy Matto," said Ronn Torossian, CEO of 5W Public Relations. "We believe this is a great opportunity to build yet another great women's brand and increase awareness about Amy Matto."

Amy Matto is a trend-driven and affordable collection of feminine, flattering dresses for the modern woman. The company designs and manufactures their own products which are sold in 200 specialty boutique stores across the country. The brand is also available for purchase on the company's e-commerce site, amymatto.com. Dresses retail for a suggested price of $200- $320.

5W Public Relations will execute a comprehensive integrated public relations program in order to promote Amy Matto to influential media. Key elements will include media relations, co-branding partnerships, celebrity and spokesperson integrations and special events.

About Amy Matto

Amy Matto (www.amymatto.com) is a growing designer brand and women's dress, jacket and skirt line known among the contemporary category for its classic, go-to styles. Produced entirely in New York City's Garment District, the designs exude an understated elegance, underpinning a look that is effortlessly sensual yet amazingly wearable. Amy Matto clientele say the dresses are easy to wear, versatile, and excellent quality. The timeless silhouettes are perfect for day-to-night and make a great centerpiece for any women's wardrobe.

About 5W Public Relations

5W Public Relations (www.5wpr.com) is a full-service public relations agency known for implementing cutting-edge, customized campaigns designed to drive our clients' business goals and objectives. 5WPR was founded by Ronn Torossian, and the energetic and focused culture earned the NY PR firm a spot on the INC. 500 list and recognition as the nation's "fastest-growing PR agency" three years in a row. Our 24/7 approach led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with Type A-plus personalities, a BS-free approach, and results from Day One."

Press Contact: Ronn Torossian, 212-999-5585, Ronn@5wpr.com

SOURCE 5W Public Relations

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