NEW YORK, Jan. 9, 2012 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independent US PR Firms, today announced the addition of Fashion Forward Maternity to its diverse roster of fashion clients. The online boutique provides savvy, stylish women with the opportunity to rent high-quality, designer maternity and nursing fashions at a fraction of the price of new...

"5WPR is very excited to be named the PR agency of record for Fashion Forward Maternity," said Ronn Torossian, President and CEO of 5W Public Relations. "This brand offers a unique service for women, and we look forward to increasing awareness to a large base of online shoppers."

In an effort to help women maintain a true sense of style, identity and confidence during pregnancy and while nursing, Fashion Forward Maternity Founders Erin Lewis, Sannie Sieper and Judy Skiles Lavers created an online platform where women can create their dream maternity wardrobe from a huge selection of quality designers without spending a fortune. When the clothing is no longer rentable, the company "passes it forward" by donating all gently used clothes to women's organizations around the country. "We saw an opportunity to help women in need, particularly those seeking employment or supporting their families," say the Founders.

5W Public Relations will execute a comprehensive integrated public relations program in order to promote Fashion Forward Maternity to targeted influential media. Key elements will include media relations, celebrity and spokesperson integrations, co-branded partnerships, online events, and more. 

About 5W Public Relations

5W Public Relations (www.5wpr.com) is a full-service public relations agency known for implementing cutting-edge, customized campaigns designed to drive our clients' business goals and objectives. 5WPR was founded by Ronn Torossian in 2003, and the energetic and focused culture earned the PR firm a spot on the INC. 500 list and consistent ranking as one of the 25 largest PR Agencies in the US.

Press Contact: Mary Jane Frisbee, mjfrisbee@5wpr.com, 212-584-4310

SOURCE 5W Public Relations

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