NEW YORK, April 11, 2011 /PRNewswire/ -- 5W Public Relations, one of the 25 largest PR firms in the U.S., today announced the addition of T-fal ActiFry to its diverse roster of consumer clients. The T-fal ActiFry is a revolutionary new way of cooking delicious dishes while using less oil. You can make a broad range of meals in one machine using vegetables, meat, poultry, seafood, grains and fruits - all with little to no oil.

"5WPR is extremely excited to begin our work with T-fal ActiFry," said Ronn Torossian, CEO of 5W Public Relations. "The history of T-fal is marked with world-class innovations and we are excited to create added awareness and enthusiasm for this convenient kitchen appliance to the American consumer."  

T-fal has a rich history in pioneering the latest innovations in cookware and appliances and for understanding the consumer's needs and offering easy-to-follow solutions. With T-fal ActiFry, they have combined convenience and versatility with healthy eating. It has a 2.2-pound food capacity; cooking food with little or no oil by using a unique stirring paddle and pulse heat technology.

5W Public Relations will execute a comprehensive integrated public relations program to promote T-fal ActiFry in the consumer marketplace. Key elements will include media and trade relations, social and digital media activations, celebrity integrations, co-branded partnerships, special events and more.

ABOUT 5W PUBLIC RELATIONS

5W Public Relations (www.5wpr.com) is a full-service public relations agency known for implementing cutting-edge, customized campaigns designed to drive our clients' business goals and objectives. 5WPR was founded by Ronn Torossian in 2003, and the PR firms energetic and focused culture earned the firm a spot on the INC. 500 list and recognition as the nation's "fastest-growing PR agency" three years in a row. Our 24/7 approach led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with Type A-plus personalities, a BS-free approach, and results from Day One." One of the 25 largest independent PR firms in the U.S., the agency maintains practice areas in Consumer Brands, Beauty, Travel and Hospitality, Health and Wellness, Entertainment, Lifestyle, Fashion, Technology, and Corporate Communications.

ABOUT T-FAL

T-fal (www.tfalusa.com) is a world leader in non-stick cookware and small electrical appliances, offering a host of stylish, high quality and innovative products designed to simplify everyday tasks in the home. T-fal is present in 120 countries, and its mission continues to be offering ingenious products that evoke ingenuity and pleasure, aimed at people who enjoy the experience of cooking together. Find out more at  www.tfalusa.com, www.facebook.com/tfalusa and www.facebook.com/actifry.

CONTACT:

Ronn Torossian
ronn@5wpr.com
212-999-5585

SOURCE 5W Public Relations

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