NEW YORK, Feb. 7, 2012 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independent Public Relations agencies in the U.S., today announced its selection as the agency of record for Gripevine.com, a social media company that focuses on consumer complaint-resolution management. 5W Public Relations will execute an extensive integrated public relations program in order to promote Gripevine to targeted influential media. Key elements will include media relations, thought leadership, and company award recognition to increase awareness of Gripevine's brand in the CRM – Customer Service space.

"Gripevine.com is an innovative solution that is ultimately filling a great void in the customer service response market. We are delighted to have been selected as the company's PR agency of record and are confident that our experience will prove to be a valuable compliment to Gripevine's growth," said Ronn Torossian, Founder of 5WPR. "The service offered by Gripevine.com will give businesses an opportunity to improve their business to consumer relations on a global scale."

Gripevine connects customers and companies on a fair and level public playing field that empowers them to create win-win resolutions to common consumer complaints. By leveraging the power of social media to get their stories heard, users can ultimately affect a company's Customer Satisfaction Index on Gripevine, which provides an effective scale for the quality of customer service.

"We're thrilled to have brought on an agency with such a strong understanding and proven track record in the technology and social media fields," said Richard Hue, Co-Founder of Gripevine.com. "We believe 5W Public Relations' results driven mindset and knowledge of the industry will put us in the best position to grow as leaders in providing a viable solution for the current void in online complaint-resolution response management."

About Gripevine.com

Gripevine (www.gripevine.com), connects customers and companies on a fair and level public playing field that empowers them to create win-win resolutions to common consumer complaints. Companies can use their Customer Satisfaction Index on Gripevine to show the world the quality of their customer service. Customers can use Gripevine to leverage the power of social media to get their stories heard.

About 5W Public Relations

Founded in 2003 by Ronn Torossian, 5W Public Relations is headquartered in New York with an office in Los Angeles. Named to the Inc. 500 list of fastest growing companies, 5WPR is one of the 25 largest Public Relations firms in the U.S. From media relations to corporate communications, technology marketing, consumer goods, Health Care and special events, "WE GET IT". 5WPR is described in a leading trade publication as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type a-plus personalities, a BS-free approach, and results from day one."

Contact: Ronn Torossian, 212-999-5585, ronn@5wpr.com

SOURCE 5W Public Relations

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