NEW YORK, May 19, 2014 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independently-owned PR firms in the US, is pleased to announce the addition of Caffebene USA® to its diverse roster of food and beverage brands. 5W Public Relations will execute a comprehensive public relations program designed to introduce Caffebene USA® as a distinguished coffeehouse brand that is introducing a new serene environment and culture to the coffeehouse industry, to consumers and media. The goal is to position Caffebene USA® as a game-changing international brand that leads the pact in the coffeehouse industry, focusing on aggressive expansion through Beverage PR.
Caffebene USA® is a South Korean-born coffeehouse franchise that has created a robust following worldwide for its traditional European coffeehouse setting that integrates culture and tranquility into fast-paced international cities. After opening its first location in 2008 in South Korea, Caffebene franchised opening a record-number 1,400 locations worldwide in under five years. Its consumer-oriented business model has proven to be very successful in maintaining stability and consistency with the brand across all of its different franchisors' locations. Caffebene USA® is a welcome respite from what consumers typically experience in today's bustling coffeehouses.
"We are thrilled to be working with Caffebene," said Ronn Torossian, president and CEO of 5W Public Relations. "Given our extensive experience creating and implementing successful public relations programs for a wide range of food and beverage brands, we are confident 5WPR will deliver similar results for Caffebene."
ABOUT 5W Public Relations:
5W Public Relations is a full-service PR agency known for cutting-edge programs that engage with businesses, issues and ideas. With more than 90 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results-driven approach to communications.
SOURCE 5W Public Relations