NEW YORK, March 18, 2016 /PRNewswire/ -- 5W Public Relations, one of the top 20 independently owned public relations firms in the U.S., has been named PR Agency of Record by Gaïatrend, a well-established company in the electronic cigarette industry and the leading manufacturer of e-liquids in France. 5WPR will execute an integrated public relations strategy designed to introduce Gaïatrend's leading e-liquid brand, Alfaliquid, to the United States, increase awareness for the company's unique e-liquid flavors and commitment to health and safety regulations, and drive sales for Gaïatrend and its product lines.
Alfaliquid e-liquids are manufactured by Gaïatrend in the French region of Lorraine. The 75,000 square foot Gaïatrend manufacturing facility is specifically dedicated to the manufacturing of its e-liquids with state-of-the-art equipment. The company will initially be rolling out 15 flavors in the U.S. market across Alfaliquid's three e-liquid collections: Heritage, Harvest and Reserve.
"We are thrilled to be working with Gaïatrend and to introduce the company's leading brand Alfaliquid to the U.S. marketplace," said 5WPR CEO Ronn Torossian. "Gaïatrend's success in Europe is remarkable, and we look forward to helping the company become a category leader here in the United States through media relations and consumer education."
Created in 2008 in the French Lorraine region, Gaïatrend specializes in creating, producing and distributing premium French e-liquids by the Martzel family. This family owned business was founded on two basics values: respecting health and respecting nature. Hence the name in reference to "Gaïa", the mythological god often called Mother Earth. With around one hundred flavors of e-liquids, Gaïatrend's leading brand Alfaliquid offers an e-liquid for everyone – from beginner vapers to more experienced users.
About 5W Public Relations:
5W Public Relations is an award-winning, full-service firm known for innovative programs that engage with businesses, individuals and ideas. With over 130 driven professionals serving clients in industries spanning Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit, Corporate Communications and Reputation Management, Public Affairs, Crisis Communications and Digital Strategy, 5W PR provides leading businesses a resourceful, bold and results-oriented approach to communications. 5W's creative campaigns, client results and exceptional team members have earned the agency multiple awards from industry organizations including PR Agency of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year, Digital/Social Media Campaign of the Year and more.
5WPR / Autumn Thu
SOURCE 5W Public Relations