5WPR Appointed PR Agency Of Record for Global Marketing Services Firm, Phoenix Marketing International

NEW YORK, Aug. 19, 2013 /PRNewswire/ -- 5WPR, the PR Agency of the year award winner for the American Business Awards today announced its selection as the agency of record for Phoenix Marketing International, one of the 50 largest marketing research firms in the United States. As the primary goal, 5W Public Relations will execute a comprehensive public relations program designed to increase awareness of the company's brand and its leadership position in the marketing research industry.

As one of the largest market research firms in the world, Phoenix offers an unparalleled experience for clients. The firm's seasoned research professionals provide relevant information and custom action plans so businesses can overcome their marketing and management challenges with smart, meaningful solutions, all while maximizing a client's Return on Marketing Investment (ROMI).

"We are thrilled to partner with 5W Public Relations as they are one of the top firms to support our general market strategy. We've spent the greater part of our careers focused on our clients' work and less about our own PR gain or image," stated Dr. Allen DeCotiis, Chairman and Chief Executive Officer of Phoenix. "5WPR and Phoenix share common ground in our dedication to quality and results, so we couldn't be more excited to work with them."

"Phoenix is at the forefront of their industry with great leadership and experience, as well as the ability to take a unique problem and provide reputable and reliable business solutions.  We are delighted to have been selected as the company's PR agency of record and are confident that our experience in the marketing space will prove to be a valuable compliment," said Ronn Torossian, CEO and President of 5W Public Relations

Founded in 1999, Phoenix Marketing International has grown today to employ 120 market research professionals, driving its forces in specified vertical markets. Phoenix has extensive research experience working with the top names in a multitude of different industries across the Automotive, CPG, Financial Services, Healthcare, Converged Technology and Media, Restaurant, and Travel/Leisure sectors.

About Phoenix Marketing International
Phoenix Marketing International is a premier global marketing services firm providing its clients with tailored, unique insight into their customers and markets via a wealth of existing proprietary data. Coupled with custom research products and the latest qualitative and quantitative techniques, Phoenix has extensive research experience across the Automotive, Financial Services, Healthcare, Converged Technology and Media, Restaurant, and Travel/Leisure sectors. From the strategic definition of consumer needs to effective marketing program implementation, PMI provides profit-driven market solutions and is committed to maximizing a client's Return on Marketing Investment (ROMI) by leveraging the ability to attract and retain new business through cost efficient data acquisition and statistical modeling techniques. Founded in 1999 by Chairman and CEO, Allen R. DeCotiis and Chief Research Scientist Martha Rea, Phoenix Marketing International has established its global presence with offices in major cities such as New York, Boston, Philadelphia, Raleigh, Durham, Detroit, and London.

About 5W Public Relations
5W Public Relations (5W) is a full-service agency known for cutting edge programs that engage people with businesses, issues and ideas. With more than 90 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications, Reputation Management, CSR, Sustainability Communications), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results driven approach to communications. Learn more at www.5wpr.com.

Contact: Ronn Torossian, 5W Public Relations, ronn@5wpr.com, 212-999-5585

SOURCE 5WPR



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