5WPR Expands Consumer Brands Practice, Winning Cat Cora's Kitchen by Gaea
NEW YORK, Aug. 9, 2013 /PRNewswire/ -- 5W Public Relations, recently named as PR Agency of the Year by the American Business Awards, today announced the addition of Cat Cora's Kitchen by Gaea Foods to its diverse roster of Consumer Brands. 5WPR will execute a full-scale campaign featuring media relations, celebrity and influencer seeding, product integrations, co-branded partnerships, event management, and more.
Gaea is the leading Greek manufacturer of traditional, authentic, innovative and award-winning Greek specialty products. In collaboration with celebrated chef Cat Cora, Gaea has created Cat Cora's Kitchen, an extensive line of the highest quality gourmet olives, olive oils, cooking sauces, tapenades, vinegars, and other Greek specialties.
Through this partnership, Cora and Gaea aim to raise awareness amongst American consumers about the benefits of eating a Mediterranean diet, one of the healthiest diets in the world. Product is available at supermarkets and specialty food stores nationwide, with a portion of proceeds supporting "Chefs for Humanity" in their fight against hunger.
"5W is so pleased to be working with Gaea and the Cat Cora team," said Ronn Torossian, CEO, 5W Public Relations. "We are eager to assist in educating Americans about the superior quality and proven health benefits of all Cat Cora's Kitchen by Gaea products."
ABOUT 5W PUBLIC RELATIONS:
5W Public Relations (5W) is a full-service agency known for cutting edge programs that engage people with businesses, issues and ideas. With more than 100 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications, Reputation Management, CSR, Sustainability Communications), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results driven approach to communications. Learn more at www.5wpr.com.
Contact: Ronn Torossian, 5W Public Relations, firstname.lastname@example.org, 212-999-5585
SOURCE 5W Public Relations