5WPR Expands Corporate Practice, Adding Alchemy Networks, the Premier Digital Network for Urban Lifestyle & Entertainment, To Roster

NEW YORK, Dec. 4, 2012 /PRNewswire/ -- 5WPR, one of the 25 largest independent public relations firms in the U.S., today announced the addition of Alchemy Networks, to its diverse roster of corporate clients.

Alchemy Networks is the premier digital multichannel network for urban lifestyle and entertainment. From news and celebrity gossip, scripted dramas and comedies, to urban stage plays and DIY series, Alchemy targets the 18-49 consumers with a suite of channels offering original and curated content.

"5WPR looks forward to working with Alchemy Networks, helping them grow their network and spread the word of their multichannel urban programming," said Ronn Torossian, CEO, 5W Public Relations. "We are confident that with focused branding and their sophisticated platform, Alchemy will grow as a frontrunner in its industry."

"We are excited to partner with 5W Public Relations as they are one of the top firms to support our general market publicity strategy," stated Peter Griffith , CEO and Founder of Alchemy Networks.

Launching this month, Alchemy will debut four YouTube channels that will feature an array of well-known YouTube personalities, lifestyle experts, celebrities and brands, all of which will target the urban demographic and appeal to advertisers, sponsors and producers of content in the mobile, digital, social gaming and television fields.

5W Public Relations will execute the PR campaign focused on thought leadership positioning, media relations tactics, procuring strategic partnerships, event management, launching client case studies, c-suite profiles and more.

About 5W Public Relations

5W Public Relations (www.5wpr.com) is a full-service PR agency known for cutting-edge programs that engage with businesses, issues and ideas. With more than 90 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results-driven approach to communications.

Contact: Ronn Torossian
rtorossian@5wpr.com
212-999-5585

SOURCE 5W Public Relations

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