NEW YORK, Sept. 30, 2016 /PRNewswire/ -- When establishing your small business, don't underestimate the power of networking. From making connections with potential customers, current vendors or the general public, networking is an incredibly powerful marketing tactic that can accelerate growth and pave the way for your business' future success. To assist small business owners with their networking efforts, Founder and CEO at eZanga.com, Rich Kahn provides six easy ways to get started.
In his latest article posted to PR Newswire's Small Business PR Toolkit, Kahn suggests focusing on the following:
- Local: Sometimes the local community is the biggest and most active customer base for small businesses. Take advantage of this opportunity by engaging with the local community to provide a face behind your business. Consider partnering with fellow business owners to collaborate on campaigns and together you can both build on brand awareness.
- Online: If you've established your business website and identified which social media channels to leverage, consider staying active in various online forums to help build on your thought-leadership reputation. These forums can also bridge the gap between other industry professionals and provide business introductions that you wouldn't normally receive.
- Events: If your budget allows, consider attending an in-person event. Keep in mind that you don't need to meet everyone, and it's best to scope out those that are the most beneficial to meet, and then focus on building a relationship with them.
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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