NEW YORK, Dec. 4, 2015 /PRNewswire/ -- Developing a mobile marketing strategy for your small business allows you to discover an abundance of ecommerce opportunities and provides unique brand experiences to audiences on-the-go. In the latest article posted to PR Newswire's Small Business PR Toolkit, Kristen Gramigna, chief marketing officer for BluePay, offers expert advice on how to leverage mobile marketing in order to reach your local audience. In her post, "Mobile Marketing Tips for your Local Audience," Gramigna discusses the following tactics that can connect you to your local market:
Who are you talking to? With different audiences relying on mobile devices for different reasons, you want to ensure that you understand who your audience is and how and why they are using mobile devices.
Customer-centric mobile experience. Mobile purchases provide consumers instant gratification and mobile marketing campaigns can be quite effective in reaching your target audience at the exact moment they are ready to make a purchase. Take this experience further by incorporating mobile payments, which can further improve the customer experience.
Personalization. Mobile marketing messages can be highly targeted and even more effective when personalized for your audience. Look into suggesting similar products or referencing past purchases for a personal touch.
To learn more about the three remaining mobile marketing tips click here.
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Director, Strategic Channels
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