NEW YORK, June 16, 2016 /PRNewswire/ -- Small business owners face a unique challenge when determining what marketing strategy will work best for their audience. Many will focus primarily on new customer acquisition instead of establishing brand relationships with their audience who not only believes in but can stay loyal to their business.
To create an experience that increases brand engagement consider the following:
- Personalization. Ensure marketing messages are not one-size-fits-all and instead are personalized depending on the form they take sure as email messages, blog posts or product recommendations
- Buyer personas. A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers, according to HubSpot's editorial assistant Sam Kusinitz. Gather enough data to compile an accurate buyer persona since consumers prefer to receive targeted offers and relevant content from your business.
- Utilize chat tools. Consider using chat tools as a great resource to respond quickly to customer inquiries and also strengthen engagement from these customers. While providing the ability to chat with a live person when contemplating a purchase, you are providing a unique experience to your clients that might just turn them into lifelong fans.
For the remaining three ways that marketing can increase your brand's engagement, read the latest article posted to PR Newswire's Small Business PR Toolkit here: http://bit.ly/1UQsrMK.
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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