"The joint solution of 6sense predictive intelligence and Marketo's marketing automation and ABM offering to engage and nurture key accounts make achieving dynamic and programmatic ABM at scale a reality. By providing access to buyer activity, marketers can identify the best accounts that are in-market now with greater accuracy and confidence," said 6sense CEO and founder Amanda Kahlow. "Our enterprise and mid-market customers have the control to create targeted and dynamic account lists based on buying stage predictions and active buying cycle detection, enabling them to optimize spend and drive higher effectiveness of their Marketo ABM programs."
For joint customers looking to supercharge their ABM strategies, 6sense seamlessly integrates with Marketo to prioritize existing and uncover new accounts and contacts in sales and marketing systems. 6sense scores provide Marketo users with valuable information including where the account is in the purchase cycle, the products they are interested in, the likelihood of purchase, and when. Marketing teams can then adjust their activities based on the 6sense scores to either increase awareness-building activities, nurture leads and accounts through to higher stages of engagement, or push prospects directly to the sales team.
Current 6sense customers like Cisco, Dell, HP, IBM and Netsuite are already witnessing impressive results when fueling their ABM initiatives with 6sense predictions, including the following:
- $44M in Pipeline Generated in Two Months
- Average $30K Increase in Deal Sizes
- 2-3x Lift to Average Conversion Rates
- 71% MQL Conversion Rate
To learn more about how predictive intelligence and marketing automation are changing B2B marketing and helping customers execute ABM, view the 6sense Making Account-Based Marketing Work webinar.
6sense's mission is to empower marketing and sales teams with 100 percent visibility into buyers; who they are, needs and timing. 6sense provides marketers with omni-channel connectivity and visibility from brand to demand to revenue. 6sense's patent-protected predictions power all downstream sales and marketing systems with intelligence on who is in an active buying cycle, what products, when they will buy and where they are in the buyer's journey. 6sense enables intelligent growth resulting in new pipeline, higher marketing to sales conversions, larger opportunity size and increased sales productivity and effectiveness with teams focusing on the right buyers with a need now.
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