7-Eleven® Kicks Off Summer Early with Free Slurpee® Drinks May 23

DALLAS, May 21, 2012 /PRNewswire/ -- To tout its first Slurpee^®-branded, sugar-free frozen drink, Slurpee Lite, and launch the upcoming Slurpee season, billed as the "Flavors of Summer," 7-Eleven, Inc. has created SlurpFREE Day. SlurpFREE Day is an opportunity for our guests to enjoy a free 7.11 ounce Slurpee drink between 11 a.m. and 7 p.m. local time Wednesday, May 23, at participating 7-Eleven stores across the U.S. 7-Eleven stores will do it all over again six weeks later – free Slurpee drinks that is – on 7-Eleven Day, or July 11, when the retailer will celebrate its birthday as it does each year.

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Earlier this month, Slurpee Lite™ Fanta Sugar-Free Mango flavor drinks, debuted in 7-Eleven stores nationwide. Flavored by Fanta and sweetened with Splenda (sucralose), an 8-ounce Slurpee Lite Fanta Sugar-Free Mango drink contains only 20 calories and provides the same great flavor our guests expect, according to Laura Gordon, 7-Eleven vice president of brand innovation.

"For Slurpee fans who want to try our new Slurpee Lite drink, SlurpFREE Day is the perfect time to do so," Gordon said. "Slurpee Lite Fanta Sugar-Free Mango flavor is a delicious preview of what's in store this summer."

The Slurpee Lite Fanta Sugar-Free Mango flavor is only the first of 7-Eleven's fun summer flavor line-up. Typically, limited-release Slurpee flavors are kept top-secret until they become available in the stores. This year, Slurpee fans can mark their calendars so they can be first in line when each featured flavor hits 7-Eleven stores. 7-Eleven's Slurpee summer flavor line-up offers more variety than ever and includes six limited-edition flavors in both Slurpee Lite and Slurpee in addition to popular everyday flavors. The Slurpee summer flavor line-up includes:

• May: Slurpee Lite: Fanta Sugar-Free Mango
• June: Slurpee Lite: Fanta Sugar-Free Mango
  Slurpee: Fanta Watermelon Lime
• July: Slurpee Lite: Fanta Sugar-Free Strawberry Banana
  Slurpee: Fanta Lemon Creme
• August: Slurpee Lite: Fanta Sugar-Free Cherry Limeade
  Slurpee: Fanta Orange Xplosion

"On the calendar, summer officially begins in June, but for most people summer runs from Memorial Day to Labor Day," Gordon said. "What better way to jumpstart the season of sun and fun than with free Slurpee drinks."

*Compared to a regular 8 fl oz Slurpee Fanta Wild Cherry.  Regular Slurpee Fanta Wild Cherry: 66 Calories (240ml), Slurpee Lite Mango: 20 Calories per 8 fl oz (240ml).   

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 9,200 7-Eleven® stores in North America. Globally, there are more than 46,300 7-Eleven stores in 16 countries. During 2011, 7-Eleven stores worldwide generated total sales close to $76.6 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Forbes magazine's 2011 list of Top Franchises for the Money; #4 spot on Entrepreneur magazine's Franchise 500 list for 2009, #3 in Forbes magazine's Top 20 Franchises to Start, and #2 in Franchise Times Top 200 Franchise Companies. Hispanic Magazine named 7-Eleven in its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics.  7-Eleven received the 2010 Retailer of the Year honor from PL Buyer because of the company's private-label brand initiative. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.

SOURCE 7-Eleven, Inc.