7-Eleven's Darkest before Dawn or Anytime Retailer launches darkest Brazilian roast coffee with mid-week $1 any-size offer

DALLAS, Jan. 8, 2013 /PRNewswire/ -- To encourage coffee-lovers to try its latest, darkest roast coffee, 7-Eleven, Inc. is holding Dollar Coffee Wednesdays this month, when every size cup of coffee will cost just $1.  The new Brazilian Dark Roast is the leading convenience retailer's richest, most full-bodied coffee to date.

(Photo: http://photos.prnewswire.com/prnh/20130108/DA38770)

Made from 100 percent Arabica beans, this premium blend starts with mountain-grown coffees from Southwestern Brazil, then is roasted dark to create a rich and full-bodied taste.    

"We take great measures to ensure that our coffee is of the highest quality," said Laura Gordon, vice president of brand innovation for 7-Eleven. "Every batch is tested by 'Master Tasters' to make sure 7-Eleven's coffee offers premium taste, texture and aroma. The Brazilian Dark Roast is another example of 7-Eleven delivering high-quality roasted coffee at a value price to its guests."

During $1 Coffee Wednesdays in January, guests may try the new premium dark roast or create their favorite coffee creation in any –size of cup. The dollar coffee deal is valid all day every Wednesday in January at participating 7-Eleven® stores nationwide.  All the coffee condiments choices – sweeteners, flavors and toppings – are included in this price.

7-Eleven was the first U.S. retailer to offer fresh-brewed coffee in to-go cups back in the mid-1960s. It proved an immediate success. Customers liked fixing their coffee the way they wanted it – choosing cup size, regular or decaffeinated, and adding sweeteners and creamers to suit their tastes. Today, 7-Eleven sells more fresh-brewed coffee than anything else – 1 million cups per day.

About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 9,700 7-Eleven® stores in North America. Globally, there are some 49,000 7-Eleven stores in 16 countries. During 2011, 7-Eleven stores worldwide generated total sales close to $76.6 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Forbes magazine's 2011 list of Top Franchises for the Money; #3 spot on Entrepreneur magazine's Franchise 500 list for 2012, #3 in Forbes magazine's Top 20 Franchises to Start, and #2 in Franchise Times Top 200 Franchise Companies. Hispanic Magazine named 7-Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven received the 2010 Retailer of the Year honor from PL Buyer because of the company's private-label brand initiative. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.

SOURCE 7-Eleven



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