NEW YORK, March 17, 2016 /PRNewswire/ -- If executed correctly, email marketing has the potential to increase the value of your customer relationships while also converting new prospects. If you are a small business owner that is utilizing this budget-friendly tactic, you realize that your customers are busy and their inboxes are inundated with messages--so how you can ensure your emails are not ignored and instead inspire action?
PR Newswire's Small Business PR Toolkit contributing author Paul de Fombelle explains how email marketing is a core component of successful marketing strategies, and in his debut article provides seven techniques that will help boost your open rates.
Mobile friendly. Ensure your emails are mobile-friendly so you are not losing out on opportunities to drive results and engage with your customers.
Links should be easy to locate and simple to click. Don't annoy your readers by forcing them to track down your calls to action. Consider using a combination of image-based buttons and text-based links so your readers can easily see where they can click through to your site.
Skip spam-oriented words. Don't riddle your copy with spam-like words that may cause your message to end up in your recipients' spam folder. While spam filters may not catch the use of "Free" or "low cost," you may still agitate your readers. Get creative with your content to increase the open rates and click-throughs.
For further discussion on the remaining four email marketing best practices, read the complete article here.
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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Director, Strategic Channels
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