7 Email Marketing Best Practices
Latest PR Toolkit post offers expert advice on the most effective tool in your digital marketing kit
NEW YORK, March 17, 2016 /PRNewswire/ -- If executed correctly, email marketing has the potential to increase the value of your customer relationships while also converting new prospects. If you are a small business owner that is utilizing this budget-friendly tactic, you realize that your customers are busy and their inboxes are inundated with messages--so how you can ensure your emails are not ignored and instead inspire action?
PR Newswire's Small Business PR Toolkit contributing author Paul de Fombelle explains how email marketing is a core component of successful marketing strategies, and in his debut article provides seven techniques that will help boost your open rates.
Mobile friendly. Ensure your emails are mobile-friendly so you are not losing out on opportunities to drive results and engage with your customers.
Links should be easy to locate and simple to click. Don't annoy your readers by forcing them to track down your calls to action. Consider using a combination of image-based buttons and text-based links so your readers can easily see where they can click through to your site.
Skip spam-oriented words. Don't riddle your copy with spam-like words that may cause your message to end up in your recipients' spam folder. While spam filters may not catch the use of "Free" or "low cost," you may still agitate your readers. Get creative with your content to increase the open rates and click-throughs.
For further discussion on the remaining four email marketing best practices, read the complete article here.
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Director, Strategic Channels
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