NEW YORK, Dec. 6, 2012 /PRNewswire/ -- When planning a small business marketing strategy, a busy business owner may be hesitant to invest the time and energy needed to develop and maintain a company blog; however, when done so thoughtfully and strategically, a blog could prove to be an extremely beneficial small business content marketing tactic.
In the latest article on PR Newswire's PR Toolkit, contributing author Steve Lazuka offers seven benefits that small business owners can reap from blogging - from driving website traffic to identifying new audiences to generating leads.
To read the complete article, visit http://bit.ly/THlbF5.
PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.
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