7 Press Release Optimization Tips
PR Newswire contributing writer, Penny C. Sansevieri, provides tips on how to increase the visibility of a press release
NEW YORK, June 6, 2013 /PRNewswire/ -- When you're a small business owner looking to get your company's message out, writing and distributing press releases is a secret marketing weapon for effective inbound marketing on an affordable budget. The first step of the process can be writing a well-written newsworthy press release, but that doesn't necessarily guarantee that it will be read. If properly optimized though, press releases add the potential for increased traffic to your site and increase your chances of additional press.
In the latest article on PR Newswire's PR Toolkit, best-selling author Penny Sansevieri provides seven optimization tips to maximize the exposure of a press release. She emphasizes the importance of selecting the proper keywords, not linking to throwaway words and limiting the length of headlines.
To read the complete article, visit http://bit.ly/12sASqf.
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