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7 Press Release Optimization Tips

PR Newswire contributing writer, Penny C. Sansevieri, provides tips on how to increase the visibility of a press release

Jun 06, 2013, 12:52 ET from PR Newswire Association LLC

NEW YORK, June 6, 2013 /PRNewswire/ -- When you're a small business owner looking to get your company's message out, writing and distributing press releases is a secret marketing weapon for effective inbound marketing on an affordable budget. The first step of the process can be writing a well-written newsworthy press release, but that doesn't necessarily guarantee that it will be read. If properly optimized though, press releases add the potential for increased traffic to your site and increase your chances of additional press.


In the latest article on PR Newswire's PR Toolkit, best-selling author Penny Sansevieri provides seven optimization tips to maximize the exposure of a press release. She emphasizes the importance of selecting the proper keywords, not linking to throwaway words and limiting the length of headlines.

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PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.





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