$765 Million Worldwide Consent Management Industry to 2025 - Impact of COVID-19 on the Market
DUBLIN, June 18, 2020 /PRNewswire/ -- The "Consent Management Market by Component (Software and Services), Touchpoint (Mobile App and Web App), Deployment Type (Cloud and On-premises), Organization Size (SMEs and large enterprises), and Region - Global Forecast to 2025" report has been added to ResearchAndMarkets.com's offering.
The consent management market is expected to grow from USD 317 million in 2020 to USD 765 million by 2025, at a Compound Annual Growth Rate (CAGR) of 19.3% during the forecast period.
The major factors driving the growth of the market are the growing awareness on data compliance regulations; rising cyberattacks, data breaches, and the need for data security; increased demand for customers to control their consent and preferences, and implementation of Privacy by Design (PbD) to enhance data privacy.
Software segment to grow at a higher CAGR during the forecast period
A robust consent management software manages the entire life cycle, including the collection, storage, and documentation of the consent of users. The software leverages eConsent management engine that identifies data subjects and harmonizes their consent preferences collected through any collection points, such as web, mobile, and over-the-top (OTT) channels. It enables an organization to record the consent interactions with their customers, employees, and users and allows them to choose what they consent to, what purposes they accept, and to control access to their personal data. The software allows publishers, advertisers, and tech companies to consolidate and simplify the user experience across these domains and devices to provide the right personalized experience based on a user's preference.
Cloud deployment mode to grow at a higher CAGR during the forecast period
Cloud-based software offered by consent management providers have the functionalities to manipulate data sets and re-organize them as required for different customers or when regulatory requirements change. The cloud deployment mode is the most preferred deployment mode for securing web and mobile applications and is used by most Small and Medium-sized Enterprises (SMEs) as it is easy to maintain and upgrade. The cloud deployment mode involves the storage of applications and software on remote servers and providing access through the internet. The cloud deployment mode is growing at a faster pace in the consent management market. SMEs, in particular, have implemented cloud deployment, as it enables them to focus on their core competencies, rather than investing their limited capital in security infrastructure.
Mobile apps segment to grow at a higher CAGR during the forecast period
The mobile apps segment includes applications that can run on a handheld or mobile device with a function of providing the required services to its users. Most application developers want to develop and build intelligent, data-driven applications, however, they need to get the users' consent before acquiring data that can be further used to enhance the user experience. Application developers can use third-party consent management software to manage consent and preferences related data and to give more control to the user. The enhanced user interface on the software will also provide better user experience thereby increasing brand loyalty of the user in the long run. Over the past few years, the quality and quantity of mobile applications has improved significantly. There is still significant scope for the growth for the mobile application industry, which represents significant opportunities for consent management software providers.
Europe to lead the market with the highest market share during the forecast period
Europe is the leading region in the consent management market after enacting the General Data Protection Regulation (GDPR) and requiring data controllers to obtain consent before they can collect and use personal information. As business transformation continues to grow in Europe, organizations are looking to implement consent management platforms, to make their business grow in the consent management market. IAB Europe Transparency and Consent Framework (TCF) establishes a common ground of cooperation between publishers, advertisers, and consent management providers that can help smoothen the process of meeting the requirements of the GDPR.
Key Topics Covered:
1 Introduction
2 Research Methodology
3 Executive Summary
4 Premium Insights
4.1 Attractive Opportunities in the Market
4.2 Consent Management Market in Europe, by Component and Country
4.3 Market in North America, by Component and Country
4.4 Consent Management Market: Major Countries
5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Growing Awareness of Data Compliance Regulations
5.2.1.2 Rising Cyber Attacks, Data Breaches, and the Need for Data Security
5.2.1.3 Increased Demand for Customers to Control Their Consent and Preferences
5.2.1.4 Implementation of Pbd Enhancing Data Privacy
5.2.2 Opportunities
5.2.2.1 Advancement in Digital Consent Management
5.2.2.2 Additional Revenue Generation for Channel Partners
5.2.2.3 Adoption of a User Experience (Ux)-Driven Approach
5.2.3 Challenges
5.2.3.1 Changing and Dynamic Regulatory Landscape
5.2.3.2 Presence of Open Source Consent Management Software Vendors
5.3 Industry Use Cases
5.3.1 Use Case 1: Anthony Nolan Protects Donors' Most Sensitive Information With Onetrust
5.3.2 Use Case 2: European Clothing Brand Taps Trustarc for Comprehensive Cookie Consent Management in Compliance With Eu Regulations
5.3.3 Use Case 3: Candid Partnered With Piwik Pro to Establish the Gdpr Compliance System
5.4 Impact of Emerging Technologies
5.4.1 Artificial Intelligence/Machine Learning
5.4.2 Big Data and Analytics
5.4.3 Blockchain
5.5 Impact of Covid-19 on Consent and Privacy Management
6 Consent Management Market, by Component
6.1 Introduction
6.2 Software
6.2.1 Software: Market Drivers
6.3 Services
6.3.1 Professional Services
6.3.1.1 Consulting
6.3.1.1.1 Consulting: Market Drivers
6.3.1.2 Implementation
6.3.1.2.1 Implementation: Market Drivers
6.3.1.3 Support and Maintenance
6.3.1.3.1 Support and Maintenance: Market Drivers
6.3.2 Managed Services
6.3.2.1 Managed Services: Market Drivers
7 Consent Management Market, by Touchpoint
7.1 Introduction
7.2 Mobile App
7.2.1 Mobile App: Market Drivers
7.3 Web App
7.3.1 Web App: Market Drivers
8 Consent Management Market, by Deployment Type
8.1 Introduction
8.2 Cloud
8.2.1 Cloud: Market Drivers
8.3 On-Premises
8.3.1 On-Premises: Market Drivers
9 Consent Management Market, by Organization Size
9.1 Introduction
9.2 Large Enterprises
9.2.1 Large Enterprises: Market Drivers
9.3 Small and Medium-Sized Enterprises
9.3.1 Small and Medium-Sized Enterprises: Market Drivers
10 Consent Management Market, by Region
10.1 Introduction
10.2 Europe
10.2.1 Europe: Market Regulatory Implications
10.2.2 United Kingdom
10.2.2.1 United Kingdom: Market Drivers
10.2.3 Germany
10.2.3.1 Germany: Market Drivers
10.2.4 Rest of Europe
10.3 North America
10.3.1 North America: Market Regulatory Implications
10.3.2 United States
10.3.2.1 United States: Market Drivers
10.3.3 Canada
10.3.3.1 Canada: Market Drivers
10.4 Asia-Pacific
10.4.1 Asia-Pacific: Market Regulatory Implications
10.4.2 Australia
10.4.2.1 Australia: Market Drivers
10.4.3 India
10.4.3.1 India: Market Drivers
10.4.4 Rest of Asia-Pacific
10.5 Rest of the World
10.5.1 Rest of the World: Consent Management Market Regulatory Implications
10.5.2 Mexico
10.5.2.1 Mexico: Market Drivers
10.5.3 South Africa
10.5.3.1 South Africa: Market Drivers
10.5.4 Others
11 Competitive Landscape
11.1 Overview
11.2 Competitive Situation and Trends
11.2.1 New Product Launches and Product Enhancements
11.2.2 Partnerships
11.2.3 Acquisitions
11.3 Market Ranking of Key Players
12 Company Profiles
12.1 Introduction
12.2 Onetrust
12.3 Quantcast
12.4 Piwik Pro
12.5 Trustarc
12.6 Cookiebot
12.7 Iubenda
12.8 Trunomi
12.9 Crownpeak
12.10 Bigid
12.11 Civic
12.12 SAP
12.13 Sourcepoint
12.14 Hipaat International
12.15 Didomi
12.16 Osano
12.17 Otonomo
12.18 Possiblenow
12.19 Verizon Media
12.20 Usercentrics
12.21 Secure Privacy
12.22 Rakuten Marketing
12.23 Right to Win
For more information about this report visit https://www.researchandmarkets.com/r/fllp8p
Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.
Media Contact:
Research and Markets
Laura Wood, Senior Manager
[email protected]
For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
SOURCE Research and Markets
Share this article