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85 Percent Of Americans Say Mom Prefers A Personalized Gift Made By A Loved One Over An Expensive One, Reports New Survey

Animoto, Number One Video Creation Service, Makes Personalized One-of-a-Kind Mother's Day Gifts Easy

53 Percent of Americans (18-34 years old) Have Felt Guilty Their Mothers' Day Gift Wasn't More Personal

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NEW YORK, April 25, 2012 /PRNewswire/ -- An overwhelming 85 percent of Americans report that Mom would prefer a personalized gift made by a loved one over an expensive gift for Mother's Day, according to a new survey conducted by Wakefield Research for Animoto.  In fact, more than half (53%) of those aged 18-34 have felt guilty that their Mother's Day gift wasn't more personal, according to the survey.

For many adults the last personalized gift they made for their mother was back in their childhood school days.  But this Mother's Day, Animoto, the number one video creation service, makes it easy for anyone to say "I love you, Mom" with a unique, personalized video creation using family photos, video clips, words and music.

"An Animoto video is the perfect way to say 'I love you' to mom with a personalized gift she will cherish again and again," said Brad Jefferson, CEO & co-founder of Animoto.  "With your photos, words and our patented Cinematic Technology, your Animoto video will make mom cry this Mother's Day, but in a good way."

With Animoto, consumers have many video styles to choose from, including a new Mother's Day video style that will launch May 3.  Making an Animoto video is easy and free.  Users simply upload their pictures and video clips, choose their video style, and add words and music.  Animoto's Cinematic Technology brings family photos to life in a beautifully-orchestrated video production. 

To get started, 30-second videos are free to create and share.  For longer videos, users can choose from several subscription packages, including a $5 per month option, or a $30 annual subscription.

The Animoto Mother's Day Gift Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 American adults, ages 18 and older, between March 28 and April 3, 2012, using an email invitation and an online survey.  Quotas have been set to ensure reliable and accurate representation of the U.S. adult population 18 and older.

About Animoto:

Animoto is a video creation service whose Cinematic Technology makes it easy for anyone to create and share extraordinary videos online and from your mobile device. Simply upload your pictures and video clips, choose your style, add words and music, and click the "produce video" button. Then, Animoto's Cinematic Technology does its magic and in minutes brings to life a beautifully orchestrated video production to share with family and friends. 

Millions of people actively use Animoto for everything from special occasions like birthdays, weddings and trips, to sending a quick special greeting, or just to share everyday moments. Animoto is a passionate and innovative team devoted to helping more people experience the power of video, for sharing their lives and connecting with those they care about.  The company is headquartered in New York City's Greenwich Village and has an office in San Francisco.

SOURCE Animoto



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