NEW YORK, Dec. 2, 2015 /PRNewswire/ -- While publishing a book isn't ordinarily at the top of a small business owner's priority list, it can be a valuable marketing and sales tool that increases your brand's credibility and expert status, and can generate exposure among new audiences. Best-selling author Penny Sansevieri understands the value of penning a book, and in her latest post on the Small Business PR Toolkit provides a short course on what to expect if you decide to bring a book to market.
Goals. Ensure you are creating a book that is unique to your business goals and defines where you want your business to go. Sansevieri suggests asking the following questions: Are you looking to bring in more business? Do you want to book speaking engagements? Are you looking to increase media coverage?
Analyze your market. You'll want to take a deep dive into who else is writing books in your industry and what types of books they are writing. How are they addressing issues that your customers are experiencing, and how can you improve on that conversation?
Self-publishing. If you decide to take this route, you'll need a good book, solid cover and an ISBN. An ISBN is a unique bar code assigned to your specific book and the global standard for identifying titles. Sansevieri suggests using a third party since many small businesses don't have the time to become their own publisher. There are several providers that offer budget-friendly options to create a book for you, load it to Amazon and push it into the distribution system.
To read the six remaining tips on book publishing, read Sansevieri's post here: http://bit.ly/1OGmyi1.
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