A 1,725 Gallon Cocktail for Mother Earth
360 Vodka Got Down to Earth once again at Tales of the Cocktail 2012
WESTON, MO, Aug. 13, 2012 /PRNewswire/ - For the fourth consecutive year, 360 Vodka made sure the biggest and best drink to come from the world's premier cocktail festival went to Mother Earth. The world's only sustainable vodka was poised to quench her thirst this year by ensuring the 14,000 lemons and limes along with hundreds of pounds of fresh fruits and vegetables used throughout the five day cocktail extravaganza, were given back to Mother Earth and not to the trash cans.
"We recognize that collecting the otherwise wasted produce from Tales of the Cocktail 2012 and converting it into rich, healthy soil wasn't the most glamorous role to play at Tales, but in our quest to leave the smallest footprint on earth, we believed this was one of the most important and rewarding roles we could play, and one we were delighted to lead," said Vic Morrison, VP Marketing for 360 Vodka.
360 Vodka supplied green compost bins to all Tales of the Cocktail event sites where mixologists discarded their used produce, napkins, egg shells, vegetable peels, herb stems, seeds, pits, fruit peels and more. Each compost bin featured instructions on what could be converted to compost and 360 Vodka ambassadors were on-site throughout the event to answer any questions.
"This wouldn't have been possible without our partner Holly Grove Market and Farms who do an outstanding job every year of collecting the compost bins each night, delivering it to their farm and converting the contents into rich compost to grow more local produce," added Morrison. "It truly comes full circle!"
Spearheading a composting initiative that embodies the sustainable practices 360 Vodka values is one of the many green initiatives the company is committed to in order to live up to their reputation as the World's Greenest Vodka.
About 360 Vodka
Each bottle of 360 Vodka is made with recycled glass, featuring reusable closures and recycled paper printed with water‐based eco‐friendly inks. 360 Vodka uses local grain grown less than 95 miles from the country's most energy efficient distillery where 360 Vodka is crafted. This gives the brand its distinctive, smooth taste that has been awarded with multiple platinum and gold medals for taste from international spirits competitions. 360 Vodka is proud to donate one dollar from every closure returned to a dedicated environmental charity.
SOURCE 360 Vodka
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.