NEW ORLEANS, Feb. 6, 2012 /PRNewswire/ -- Question:  What do a dozen roses, a romantic dinner for two and a tube of toothpaste have in common?  Answer:  If the toothpaste is Theodent™ chocolate-based toothpaste, they could make your Valentine's Day the sweetest ever.

Theodent™ toothpaste is a twist on the traditional Valentine's Day gift of chocolate.  Theodent™ neither tastes nor looks like chocolate but its active ingredient is extracted from cocoa and research has shown that it benefits teeth and gums.  Theodent™ makers patented this healthful chocolate extract and named it Rennou™, a propriety blend that works with the chocolate extract plus other minerals that work together to strengthen teeth. 

"Instead of giving your Valentine a box of chocolates that is full of sugar and fat, consider giving him or her Theodent to brighten and whiten their smile,"  urges Theodent™ President and Chief Executive Officer  Arman Sadeghpour PhD.

In studies conducted by researchers at the LSU School of Dentistry, the University of New Orleans and Tulane University,  Rennou™  was found to stimulate larger unit crystal growth in tooth enamel. Rennou™ causes the calcium and phosphorus that is also contained in human saliva to stimulate new enamel growth.  According to this groundbreaking research, Rennou could be the first viable non-toxic alternative to fluoride.

"Theodent™ is the culmination of thirty years of research and its effectiveness has been verified by two issued United States patents and a third worldwide patent pending," Sadeghpour said. "Rennou™ is a non-toxic revolutionary new additive to Theodent™ toothpaste and is FDA 'GRAS' – Generally Regarded as Safe – the agency's standard for food additives."

Theodent™ Classic ($9.99 suggested retail) hit store shelves at Whole Foods Markets during the first week of January.  Theodent™ 300, an extra strength and luxury version ($99.99), for super-sensitive teeth, will be marketed to select cosmetic dentists and medical professionals. Theodent™ is available online at www.theodent.com and also at Whole Foods Markets in 20 states and Canada including Ontario and British Columbia.  It is available in Whole Foods Markets in: Arizona, Arkansas, California, Connecticut, Hawaii, Illinois, Indiana, Louisiana, Michigan, Minnesota, Missouri, Nebraska, Nevada, New Jersey, New York, Oklahoma, Oregon, Texas, Washington, Wisconsin.

Despite the fact that it is an extract of chocolate, Theodent™ has a fresh, minty taste.  "Theodent™ does not contain sugar or cocoa fat and bears no resemblance in taste to chocolate candy," Sadeghpour stated.   It is safe for adults and children of all ages.

 

 

 

 

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