SANTA CLARA, Calif., April 1, 2016 /PRNewswire/ -- Meow! In the spirit of April Fool's Day, realtor.com®, a leading online real estate destination operated by News Corp [NASDAQ: NWS, NWSA]; [ASX: NWS, NWSLV] subsidiary Move, Inc., today announced the inclusion of pretend pet properties among its home search results as part of a one-day marketing initiative. Users now have 24 hours to access imaginary pet homes for cats, dogs, hamsters, lizards or fish by clicking ads for pet listings on the realtor.com® home page and search results pages.
As part of realtor.com®'s first April Fool's Day campaign, these pretend listings resemble normal realtor.com® search results – but the dwellings feature unique property details that are purr-fect for animals. When users click to learn more about pet properties realtor.com® lets the cat of the bag and greets them with the message, "We totally agree, it's pets who rule, but on this page it's APRIL FOOLS!"
Each and every detail of the listings is playfully catered to each animal; the fish resides at "Bubbles Boulevard" and the canine at "Best Friend Way". Cats have a custom designed treehouse for "cat naps", and pups are encouraged to spend the dog days of summer at the onsite beauty salon or paddling in the pool.
"People are really passionate about their pets and for some, buying a pet property wouldn't seem too out of the ordinary," said Nate Johnson, chief marketing officer for realtor.com®. "We hope our first foray into an April Fool's gives people a laugh and that they share the prank with their friends, family and co-workers."
After viewing homes for pets, visitors are prompted to share their realtor.com® April Fool's Day experience on Facebook and Twitter along with a note about the residence they just "purchased" for their pet.
About Move, Inc. and realtor.com®
Move, Inc. operates the realtor.com® website and mobile experiences, which provide buyers, sellers and renters of homes with the information, tools and professional expertise they need to discover and create their perfect home. News Corp [NASDAQ: NWS, NWSA; ASX: NWS, NWSLV] acquired Move in November 2014, and realtor.com® quickly established itself as the fastest growing online real estate service provider in the first half of 2015 as measured by comScore.
As the official website of the National Association of REALTORS®, consumers know they can look to realtor.com® for the most comprehensive and accurate information anytime, anywhere. With relationships with more than 800 multiple listing services (MLS), realtor.com® has more than 3 million for-sale listings, which account for more than 97 percent of all MLS-listed for-sale properties. More than 90 percent of the listings are updated every 15 minutes. Move's network of websites provides consumers a wealth of innovative tools, including Doorsteps®, Moving.com™, SeniorHousingNetSM and others. Move supports real estate professionals by providing many services to grow their businesses in an increasing digital, on-demand world, including ListHub™, the nation's leading listing syndicator and centralized intelligence platform for the real estate industry; TigerLead®; Top Producer® Systems; and FiveStreetSM and Reesio as well as many free services.
This document contains certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's views and assumptions regarding future events and business performance as of the time the statements are made. Actual results may differ materially from these expectations due to changes in global economic, business, competitive market and regulatory and other factors. More detailed information about these and other factors that could affect future results is contained in News Corp's filings with the Securities and Exchange Commission. The "forward-looking statements" included in this document are made only as of the date of this document and we do not have any obligation to publicly update any "forward-looking statements" to reflect subsequent events or circumstances, except as required by law.
Media Contact: Lexie Puckett, realtor.com, 805-557-3151
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