DENVER, Sept. 26, 2013 /PRNewswire/ -- Actually, this is news that can be taken lying down.
Should Furniture Row Racing driver Kurt Busch win the Hollywood Casino 400 NASCAR Sprint Cup Series race, Oct. 6th at Kansas Speedway in Kansas City, KS., then every customer's purchase at a Denver Mattress store in Kansas and Missouri the week prior to the race is free.*
To qualify for the "We Win You Win" promotion, customers must make a purchase at participating Denver Mattress stores between Monday, Sept. 30, 2013 and 12:45 p.m. CDT Sunday, Oct. 6, 2013.
Make no mistake, Busch, who qualified for the prestigious NASCAR's Chase playoffs, is hungry for that win. The former NASCAR champion is a 24-time tour winner and would like nothing better than to notch another victory to his impressive driving resume.
Busch and the Furniture Row Racing team will be happy to share their good fortune with fans and customers of Denver Mattress, whether it is a fan in the stands, an armchair-TV-watcher, or the person who has never before viewed a NASCAR race.
For example, if a customer purchases a mattress set for the master suite, another for a guest room, and third for a college student's apartment, all three would be free if Busch drives his No. 78 Furniture Row Chevrolet to Victory Lane at the Oct. 6th Sprint Cup Series race at the 1.5-mile Kansas oval!
"What a great offer and what a great incentive," said Busch. "I've come close at Kansas Speedway in the past and we'll be ready to challenge for the win. I would like nothing better than to share the good news to the racing world during the Victory Lane celebration."
The charismatic Busch will be delivering the "We Win You Win" message in a series of upcoming television and radio commercials in selected Kansas and Missouri markets.
*Applies to in-store purchases only. See participating stores for complete details.
About Furniture Row Companies
The Furniture Row Companies make up one of the largest family-owned specialty home furnishings and bedding retailers operating more than 330 stores in 31 states. To learn more, please visit http://www.FurnitureRow.com
Furniture Row also owns and is the primary sponsor of a NASCAR Sprint Cup team. For more information on the #78 Furniture Row Racing program visit http://www.FurnitureRowRacing.com
About Denver Mattress Company
Denver Mattress manufactures its mattresses in its own factory, then distributes and retails products in its own stores. Because it is able to eliminate the middleman markup, customers receive top quality sleep products for as much as 50% less than competitors. More Mattress. Less Money.® http://www.DenverMattress.com
Furniture Row Marketing
SOURCE Denver Mattress Company