A New King In Content: Examiner.com Launches Content Marketing Solution OnTopic
Content solution delivers consumer-based media, elevating online presence for brands and publishers
DENVER, May 15, 2012 /PRNewswire/ -- Examiner.com, the leading online publisher featuring expertise from more than 85,000 contributors, has launched OnTopic, a comprehensive service that provides topic and location specific content at scale for publishers, agencies and brand marketers.
By leveraging Examiner.com's pool of vetted subject-matter experts, OnTopic provides a turn-key solution for clients seeking authentic and relevant content to elevate brand visibility, awareness and increase user engagement online. OnTopic individually matches each content request with a qualified contributor that has proven experience in the clients' vertical to deliver consumer-based media across a variety of categories and locations.
"Our storytellers are the difference," said Ashish Kapur, COO of Examiner.com. "OnTopic contributors are the best of the talented and proven base of writers already on Examiner.com. These people are not just freelancers—they're knowledgeable authorities in their respective areas. Many are recognized as thought leaders within their communities, and this connection to the topic and location translates to compelling and desirable content."
Among its current clients, OnTopic is already providing content for CBS Local Digital Media—a network of websites and mobile applications—with entertainment and lifestyle pieces being published on CBS's locally targeted properties in more than 24 major markets nationwide. OnTopic also delivers local expertise with original how-to articles and expert interviews to Care.com, an online resource offering home & lifestyle tips and helps families connect with quality local caregivers for children, pets adults and seniors.
"Audiences online have become highly fragmented and consumers are increasingly seeking content that addresses personal interests and local perspectives," said Kapur. "Companies are looking for ways to create personal relationships through relevant information. OnTopic and the vast network behind it is a cost-effective way to meet this need for today's content-driven web."
More information can be found examiner.com/OnTopic
Examiner.com is an enterprise-quality publishing and community platform where independent, self-motivated contributors write on topics that matter to them and then share that content at scale for audiences around the world. A leading content provider with more than 19 million unique monthly visitors, Examiner.com offers high-quality, relevant content from more than 85,000 contributors. The Examiner.com team and review board curate a rich content library of 3 million articles, with 2,300 original pieces of content added daily. Examiner.com is a division of the Clarity Digital Group, LLC, wholly owned by The Anschutz Company, one of the largest sports and entertainment companies in the world.
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