A New Way To Unwrap Snacking Satisfaction: SNICKERS® Crisper Offers Multiple Textures With Crisped Rice, Peanuts And Caramel Covered In Milk Chocolate

First SNICKERS® Bar Under 200 Calories Expands Iconic Brand's Portfolio

11 Jan, 2016, 07:00 ET from Mars Chocolate

HACKETTSTOWN, N.J., Jan. 11, 2016 /PRNewswire/ -- Ever felt "Confoolish" or "Dimpatient?" Hunger keeps creating new problems – often combining multiple symptoms – so SNICKERS® Brand created a new snacking solution to satisfy hunger: SNICKERS® Crisper.

Boasting multiple textures, new SNICKERS® Crisper delivers "crispy satisfaction" in the form of crisped rice and peanuts, topped with a layer of caramel and coated in creamy SNICKERS® Brand milk chocolate. SNICKERS® Crisper is the first SNICKERS® bar with less than 200 calories per serving – a singles pack includes two squares at less than 100 calories each.

"SNICKERS® is all about satisfying hunger and we're excited to do that in a new and delicious way with SNICKERS® Crisper," said Allison Miazga-Bedrick, Director, SNICKERS® Brand. "Crisper delivers a new snacking option with a combination of textures, so it only made sense to highlight combinations of hilarious hunger symptoms in our supporting campaign as well."

To help introduce SNICKERS® Crisper, the brand will roll out a fully integrated marketing campaign, including advertising, in-store displays and promotions. New :30 spots, created by BBDO New York, spotlight how hunger can throw people off their game when multiple symptoms conspire against them. Two ads debuted during the 2016 Golden Globes telecast on NBC Sunday, January 10, 2016, with social GIFS and live tweeting. The ads also are posted on the official SNICKERS® YouTube page (www.youtube.com/snickers).

SNICKERS® Crisper

Find new SNICKERS® Crisper at your local convenience, drug, grocery and value stores, mass retailers and vending machines. Suggested retail price $0.99-$1.09 for 1.41oz "Single," $1.69-$1.79 for 2.83oz "4 to Go" and $2.69-$3.99 for 10.61oz "Medium FUN SIZE® Bag."

For more information on SNICKERS® or the new Crisper variety, fans can visit SNICKERS® on Facebook or Twitter.

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints.  Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

For more information, please visit www.mars.com.  Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.

 

SOURCE Mars Chocolate