SEATTLE, Feb. 4, 2014 /PRNewswire/ -- A Place for Mom® (APFM), the nation's largest senior living referral service, announced today the appointment of Charlie Severn to Vice President of Brand Marketing, a newly created role within the company geared toward the elevation of A Place for Mom's marketing efforts, a brand overhaul and a renewed focus on raising awareness about the vast amount of options available in today's senior living industry as continued innovations and improvements are made nationwide.
As part of his role, Mr. Severn will spearhead a refreshed advertising campaign featuring Joan Lunden, caregiver, wife, mother of seven and A Place for Mom's spokesperson. Following the success of their first commercial, A Place for Mom will launch its new commercial in early 2014. For the first-time-ever, A Place for Mom will also create educational programming that seeks to inform Americans on the quality of our country's senior living resources and the crisis faced by many families who often wait too long to address the financial and health circumstances of their aging loved ones.
"Charlie's extensive background in marketing and branding will help us further our efforts to educate consumers about the level of choice and quality families have when searching for the right senior housing for their loved ones," said Sean Kell, CEO of A Place for Mom. "Simultaneously, we look forward to the coming weeks and months as our marketing team unveils exciting new initiatives that will elevate our industry and shed light on the consistently improving level of senior care available across the country."
Prior to joining A Place for Mom, Mr. Severn held several senior marketing positions at Expedia.com, Starbucks Coffee Company and EvansGroup Advertising Agency. As Director of Marketing for New Channels at Expedia, Mr. Severn launched a new travel product in partnership with Groupon called Groupon Getaways with Expedia. The deals travel product quickly became the #1 daily deals offering in the category. As Director of Customer Marketing for Starbucks, Mr. Severn led the marketing organization responsible for building the Seattle's Best Coffee brand and expanding distribution through partnership programs including Royal Caribbean Cruise lines, Alaska Airlines, Subway, Burger King and a retail franchise business.
Mr. Severn received a Bachelor of Arts in Business Administration from the University of Washington in Seattle and a 4A's Associate degree in Advertising.
About A Place for Mom
A Place for Mom, Inc. (APFM) is the nation's largest senior living referral service providing resources and personalized assistance in finding senior living services. Using its nationwide network of more than 18,000 providers, APFM helps families find options based on a loved one's stated needs, preferences and budget. This may include independent senior housing, home care, residential care homes, assisted living communities and specialized Alzheimer's memory care. The service is offered at no charge to families as providers pay a fee to APFM. For more information, visit www.aplaceformom.com, call 1-877-311-6099 or visit one of APFM's social networks at Twitter, Facebook, Google +, Senior Living Blog and Pinterest.
SOURCE A Place for Mom