A Stronger Than Expected Snowbird Season Gives American Auto Move Momentum Fourth Quarter Sales Up Nearly 50% Over Last Year
DAVIE, Fla., Dec. 12, 2012 /PRNewswire-iReach/ -- The sales figures for the end the fiscal year are stronger than expected, giving American Auto Move an unexpected boost over last year. This is the second consecutive fiscal year in which sales in the fourth quarter are up over the previous year.
The difference is perhaps the result of a stronger economy. "We think that this is a sign that the economy is making a turn for the better, knock on wood," explains Thomas Molina, Owner of American Auto Move. "We had a feeling that our sales for this year would be better than they were last year, but we didn't expect them to be where they are right now." If the trend continues, sales may actually see a 60% increase by the end of the snowbird season.
"What's surprising to us that the snowbird auto transport season is not typically our strongest season. Business really starts picking up between March or April and peaks out in July and August. But this year, we are pleasantly surprised to see the kind of numbers that we're seeing." For those that don't know, the term "snowbird" refers to the migration of a substantial amount of typically elderly residents of the Northeast to the warmer climates of the South for the winter.
Mr. Molina and his family have been involved in the auto transport business for more than a decade, and he along with many others in the business are surprised that the numbers are as strong as they are considering the circumstances. "I for one was a bit worried about how the season would turn out back in October. The whole Hurricane Sandy situation was kind of scary, given that the storm his exactly where most of our customers transport out of." But surprisingly, the Super Storm had only a negligible effect on the volume of shipping out of the Northeast. "We were expecting the 2 or 3 weeks after the storm to be a complete loss for us. At first, it seemed like it would pan out that way. But about a week after the storm, we noticed that we made back all of the ground that we lost and then some."
These fortuitous events have given a sense of momentum for American Auto Move going into the new year. A recently initiated advertising push may now be bolstered by higher-than-expected sales. The prospects for 2013 seem to be notably sunnier than expectations were as little as two months ago. "You know, had you asked me about 2013 back in October, I would have had a pretty negative feeling about it. But so far, as long the economy doesn't completely collapse, I think we might be in store for a record year again."
For more information about American Auto Move's Snowbird Auto Transport services, call their toll-free line at (866) 327-7863, or visit their website here.
SOURCE American Auto Move