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A Team of World-Renowned Designers Create a Children's Book About Fitting in & Finding Your Way

Victor Saad, David Kelley, Edu Vea, & Matthew Hoffman made The Shapeless Shape to inspire individuality, creativity, and diversity.


News provided by

Experience Institute, IDEO, Stanford d.School

Oct 11, 2017, 11:18 ET

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CHICAGO, Oct. 11, 2017 /PRNewswire/ -- A team of educators and innovators, including Experience Institute founder, Victor Saad, and the founder of IDEO & the Stanford d.school, David Kelley, have collaborated on a new children's book. The Shapeless Shape tackles the challenge of finding a place where creativity, unique talents, and individuality can shine.

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A children's book about creativity from the founders of Experience Institute and IDEO.
A children's book about creativity from the founders of Experience Institute and IDEO.

Set in world where circles, squares, and triangles go to school to learn what they can become, the book tells the story of one shape — a shapeless shape — that just doesn't fit. Spanish designer Edu Vea and world-renowned artist Matthew Hoffman bring the text to life with illustrations composed of hand-crafted wooden shapes.  

The book is playfully designed for all ages and genders. Young audiences will have fun hunting for familiar shapes, and watching basic elements combine to create buildings and landscapes, characters and obstacles. The struggle of fitting in is also a recognizable lesson for older children and adults.

The Shapeless Shape celebrates uniqueness, and the use of challenges as opportunities for discovery and innovation. The authors, Victor Saad & David Kelley, are champions of these positive messages, promoting the ideas throughout their professional work in education and innovation.

The Shapeless Shape is being crowd-funded through a Kickstarter campaign that reached its goal in less than 48 hours. The campaign runs until October 19th, and the book will ship to backers in December. Learn more at: bit.ly/tsskickstart or  theshapelessshape.com.

Experience Institute is a Chicago-based learning center company that helps college and grad students learn through real-world experiences.

IDEO is a global design company working in more than 23 countries around the world.

Stanford d. School is a place for explorers and experimenters at Stanford University.

Reader Reviews:

"As a parent, you are always looking for unique ways to encourage your kids and spark their curiosity and dreams. These are the kinds of stories I want my daughter to read."

Mike Worley, Father, Denver CO

"I certainly identify with the shapeless shape that didn't fit in with the other shapes growing up..."

Jason Zook, Entrepreneur, San Diego CA

"[This book] captures the feeling many of us feel at one time or another in the search to find a place we belong."

Betsy Ramaccia, Educator, Chicago IL

Related Images

image1.jpg
The Shapeless Shape

image2.jpg
Woodcut Production of The Shapeless Shape

image3.jpg
The Shapeless Shape Production

image4.jpg
The Shapeless Shape

Related Links

The Shapeless Shape Kickstarter Campaign

SOURCE Experience Institute, IDEO, Stanford d.School

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