A Tribute To Globally Iconic Cities: The New CROSS Peerless Special Edition Collection of Fine Writing Instruments Honors New York, London and Tokyo

The series includes individualized designs inspired by New York's Chrysler Building, London's Elizabeth Tower and Tokyo's Skytree with Swarovski® crystal accents in a classic CROSS conical top

23 Feb, 2016, 08:00 ET from A.T. CROSS

LINCOLN, R.I., Feb. 23, 2016 /PRNewswire/ -- CROSS fine writing instruments will commence their 2016 presence in the luxury brand category, with the unveil of a Peerless Special Edition Collection of fine writing instruments to honor globally iconic cities. Chosen by the brand for the first edition, were the cosmopolitan locales of New York, London and Tokyo. CROSS will represent each of these 3 cities through instrument design emulating an aspect of their architectural beauty. Celebrated edifices to include New York's Chrysler Building, London's Elizabeth Tower, more commonly known as Big Ben, and Tokyo's Skytree.

"At CROSS we speak of 'human greatness' as part of the brand's DNA, both historically and moving into the future. Great cities have always served as an incubator for human greatness, producing large achievements in diverse categories like economics, social causes and the arts. As a tribute to the concept of urban centers as bastions of ingenuity, we have created the Peerless Special Edition Collection of fine writing instruments. The series is designed to celebrate the world's most iconic cities and the human potential within each of them," says Magnus Jonsson, Global CMO, A.T. CROSS.

Each of the three writing instruments crafted as part of the series is characterized by a number of elements:

  • New York: This pen has been etched with architectural detail reflecting aspects of NYC's famous Art Deco style skyscraper- still the tallest brick building in the world- the Chrysler Building. Available in ball point pen and fountain pen styles, it is platinum plated and embellished with a Swarovski® crystal in its classic conical top. The fountain pen style includes a rhodium plated, 18KT solid gold nib. All styles are packaged in a specially fashioned keepsake box and accompanied by a romance booklet.
  • London: This pen has been etched with architectural detail reflecting aspects of London's Elizabeth Tower, more commonly known as Big Ben. The tower is a prominent symbol of the UK frequently used by filmmakers to establish London as the backdrop for a film.  Available in ballpoint pen and fountain pen styles, it is 23KT gold plate with a Swarovski® crystal in its classic conical top. The fountain pen style includes a fine, 18KT solid gold nib. All styles are packaged in a specially fashioned keepsake box and accompanied by a romance booklet.
  • Tokyo: This pen has been etched with architectural detail reflecting aspects of Japan's tallest structure and center of broadcasting and communications, the Tokyo Skytree. It is available in ballpoint pen and fountain pen styles, in a satin black finish with a Swarovski® crystal in its classic conical top. The fountain pen style includes a rhodium plated, 18KT solid gold nib. All styles are packed in a specially fashioned keepsake box and accompanied by a romance booklet. 

All 3 pens are decorated with the geographic coordinate system of the city they represent. Ballpoint styles are MSRP $350 USD and fountain pen styles are MSRP $625 USD. The series can be purchased online at www.cross.com and at select retailers. Access the online store locator for more details.

About CROSS

The story of the CROSS brand begins in 1846 when artisan Richard Cross, in partnership with his son Alonzo Townsend Cross revolutionized fine writing instruments. Their early mark of entrepreneurial excellence included tools refined through more than 100 patents and accented by the spoils of the California gold rush. Still positioned to set the bar for what it means to symbolize achievement, human potential and usable luxury, CROSS seeks to provide those possessing extraordinary vision and a strong entrepreneurial spirit with the tools needed to make their mark.  

Media Contact:
Genevieve Malandra
j2 Communications
gigi@j2online.com
646.977.0224 (mobile)

 

 

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SOURCE A.T. CROSS



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