AAA to Sponsor Detroit Tigers at Comerica Park
DEARBORN, Mich., March 27, 2014
DEARBORN, Mich., March 27, 2014 /PRNewswire/ -- AAA Michigan has signed a five-year sponsorship agreement with the Detroit Tigers. Beginning with Opening Day, AAA will have a significant brand presence on the Pepsi Porch. The porch area is being transformed from one of the most popular game-watching locations within Comerica Park to the gathering place to mingle, enjoy exclusive amenities and watch the game action on the field.
Both fans in the stands and those watching nationally and internationally televised broadcasts and videos throughout the season will see the AAA logo prominently displayed. Those at the renovated area will enjoy such amenities as comfortable swivel seats and extra legroom.
Brent Stahlheber, Chief Brand Officer, AAA Michigan/ The Auto Club Group, said, "This sponsorship with the Detroit Tigers was a natural extension of the new, well-received brand campaign which AAA launched earlier this year.
"With the backdrop of Detroit skyscrapers and a camera-friendly location, our iconic AAA brand will have even greater visibility for those in the park and those watching on TV," Stahlheber added.
"This is a great next step to the partnership we've enjoyed with AAA in recent years, including our teen driving safety program," said Steve Harms, Detroit Tigers' Vice President of Corporate Partnerships. Harms added that the new deck will open to all fans and will offer enhanced entertainment value with spectacular field views.
The Detroit Tigers and AAA have enjoyed a long standing history together.
SOURCE AAA Michigan