BEIJING, Nov. 23, 2016 /PRNewswire/ -- Absen has announced a new four-year, partnership with the Chinese Football Association Super League (Chinese Super League, CSL) that will see Absen provide the CSL with full color LED displays at all Super League games until the end of the 2020 season.
The new agreement includes the advertising boards around the pitches, and marks a new milestone for Absen to further expand its footprint in the global sports industry, having previously worked with the Dutch Eredivisie, the Italian Serie A, the German Bundesliga, Club World Cup, the French Ligue 1, the Russian Premier League, and the Portuguese Primeira Liga.
Established in 2004, the CSL is the highest tier of professional football (soccer) in China and has attracted a number of star names in recent years including Australian midfielder Tim Cahill, Brazilian international Paulinho, Senegalese striker Demba Ba and Argentina's Ezequiel Lavezzi. According to the latest L'equipe statistics, the CSL is now the sixth most watched football league in the world in terms of average audience numbers.
Chengquan Ma, president of CSL, remarked that through the professional equipment and service from Absen will help CSL promote its brand as well as create more advertising value.
Commenting on the significance of the partnership and what it signifies for the company moving forward, Hansen Ding, president of Absen, said, "We are devoted to bringing an immersive experience to everyone watching the match by sharing the sportsmanship to Chinese audiences."
"Through this partnership we will further provide the best game watching experience to sports fans both in the stadium and on television to introduce the game to a broader global audience," Hansen continued.
Founded in 2001, Shenzhen Absen Optoelectronic Co. Ltd. (SZ: 300389) is a world leading integrated LED display service provider with self-developed and manufactured LED display installations at international conventions, top sports events, high-end shopping malls, luxury goods stores and national television networks. The company has over 30,000 successful customer references from more than 120 countries worldwide.
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SOURCE Absen LED