Abundant Venture Partners Launches New MarTech Consultancy

Transparent Media Partners helps brands navigate the complex marketing technology landscape

Feb 02, 2016, 11:00 ET from Abundant Venture Partners Holding, LLC

CHICAGO, Feb. 2, 2016 /PRNewswire/ -- Abundant Venture Partners has launched Transparent Media Partners, a marketing technology consultancy designed to help brands unlock the full potential of marketing technology in a simple and transparent way. The consultancy was founded by Andrew Swinand, Abundant co-founder and former president of Starcom MediaVest Group.

Swinand says that lack of transparency within the media industry was the motivation for creating Transparent Media Partners. "Technology has opened the door to the promise of addressable advertising," Swinand said. "But fraud, misaligned incentives and lack of understanding has made it difficult for many brands to take advantage of this promise."

Transparent Media Partners pledges to advise its clients without bias, a commitment that founding partner Stephanie Ridley believes is a competitive advantage. "We do not accept financial incentives from technology companies, so our clients can feel confident that our recommendations are based on what's truly best for their business," said Ridley.

The consultancy will also help clients instill marketing technology roadmaps to regain control of their data. "We work with companies who have valuable customer data, but they don't always have direct access or plans in place to leverage it for competitive advantage," said Bryan Simkins, a founding partner and head of technology for Transparent Media Partners. "We believe clients need to better understand where all their data lives and how best to use it. In today's digitally connected world, data, systems and the talent to activate it are highly intertwined."

Since its recent launch, Transparent Media Partners has consulted a global luxury goods conglomerate, an international hotel chain and several leading consumer packaged goods brands. Efforts have included DMP/DSP selection and onboarding, digital process and workflow optimization, programmatic pilot programs and overall data integration.

Headquartered in Chicago, Transparent Media Partners currently employs 11 people with experience in marketing technology, media strategy and buying and analytics.

TRANSPARENT MEDIA PARTNERS

Transparent Media Partners is a marketing technology consultancy dedicated to helping clients navigate the complex marketing technology landscape. The company does this by familiarizing brands with the latest media technology, helping them establish direct relationships with providers and guiding the implementation and management of these technologies to ensure they take back control of their data. For more information, visit www.transparentmedia.partners.

ABUNDANT VENTURE PARTNERS

Abundant Venture Partners is an incubator that combines data, technology and creativity to help brands thrive in the next generation of marketing. Abundant has invested in 19 companies operated by successful entrepreneurs, industry trailblazers and former leaders from Fortune 500 companies. To learn more, visit www.abundantventurepartners.com.

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SOURCE Abundant Venture Partners Holding, LLC



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