A.C. Moore Crafts Mobile Engagement App for Customers, Powered by MicroStrategy Alert A.C. Moore Launches Mobile App to Engage Customers and Drive In-Store Traffic

TYSONS CORNER, Va., April 4, 2014 /PRNewswire/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise software platforms, today announced that A.C. Moore, the popular New Jersey-based arts and crafts retailer, has released a new mobile app for its customers, powered by the MicroStrategy Alert Platform. Founded in 1985, A.C. Moore is a specialty retailer selling arts, crafts, and floral merchandise with over 140 stores along the East Coast.

The new A.C. Moore mobile app, which is available for Apple iOS and Android devices, is designed to engage A.C. Moore's customers at their moment of creative inspiration.  Through the app, mobile users can instantly access A.C. Moore's weekly ads, review its ever-popular portfolio of crafts projects and join its growing rewards program, encouraging customers to visit their local A.C. Moore store for supplies.  Furthermore, using the geo-fencing and powerful segmentation features available in the Alert platform, A.C. Moore can deliver highly personalized, location-triggered offers to its app users, driving more in-store visits.

A.C. Moore chose Alert because of its extraordinary range of customer engagement features and its outstanding speed of deployment.  Along with weekly ads, project portfolios and exclusive offers, the A.C. Moore app gives customers instant access to their A.C. Moore loyalty card, a digital wallet of rewards and purchase receipts, and social media feeds from Instagram, YouTube, Facebook, and Twitter.  Since Alert is a cloud-based service, A.C. Moore was able to bring its feature rich app to market quickly, without the expense and effort of developing and maintaining its own software and infrastructure.

"From kids crafts to art supplies to jewelry making to floral, seasonal and home décor, A.C. Moore wants to inspire our customers to work on projects they love with a beautiful mobile app that is helpful, informative and fun, and adds true value to the shopping experience," said Mike Lyons, VP of Marketing at A.C. Moore.  "This app will thrill our customers by delivering great project ideas, special offers, and conveniences right to their fingertips and it will encourage them to come visit our stores to bring their creative ideas to life." 

"Using the Alert platform, we were able to bring our highly-functional mobile app to market quickly and with great confidence, knowing that MicroStrategy has invested tremendous energy to perfect the underlying infrastructure," said Kathy Bailey, A.C. Moore EVP of Information Technology.

"We are pleased that A.C. Moore has selected the Alert mobile loyalty and customer engagement platform to launch its new customer app," said Jonathan F. Klein, President, MicroStrategy Incorporated.  "Innovative retailers like A.C. Moore realize that, in today's mobile world, they must not only maintain a presence on their customers' mobile devices, but they must also provide rich, interesting, and engaging content to keep them coming back.  Using the Alert platform, a retailer can develop a fully-branded mobile app, packed with state-of-the-art features, in just a matter of weeks.  Moreover, since Alert is a cloud-based service, retailers can deploy their branded apps without the expense, delay, and risk of developing it themselves from scratch."

To download the free A.C. Moore app to your mobile device, visit: https://itunes.apple.com/us/app/a.c.-moore/id795534014?mt=8 and https://play.google.com/store/apps/details?id=com.alert.acmoore.

About A.C. Moore
With 140 stores along the East Coast, A.C. Moore Arts & Crafts, Inc. brings families together for fun through creativity. Named by Parents Magazine as one of the top 10 places for birthday parties, A.C. Moore offers a wide range of programs to engage adults in crafting, including workshops, demonstrations and "Make & Takes."  In addition to traditional craft products, A.C. Moore Arts & Crafts is also well-known for its selection of scrapbooking, jewelry, floral, yarn, art supplies, children's crafts kits and educational toys, along with ready-made frames and custom framing.  To locate your local A.C. Moore Arts & Crafts, visit http://www.acmoore.com/, www.facebook.com/acmoore, www.twitter.com/officialacmoore and www.youtube.com/officialacmoore.

About MicroStrategy Incorporated

Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms.  The Company's mission is to provide the most flexible, powerful, scalable and user-friendly platforms for analytics, mobile, identity and loyalty, offered either on premises or in the cloud.

The MicroStrategy Analytics Platform™ enables leading organizations to analyze vast amounts of data and distribute actionable business insight throughout the enterprise.  Our analytics platform delivers reports and dashboards, and enables users to conduct ad hoc analysis and share their insights anywhere, anytime.  MicroStrategy Mobile™ lets organizations rapidly build information-rich applications that combine multimedia, transactions, analytics, and custom workflows.  The MicroStrategy Identity Platform™ (branded as MicroStrategy Usher™) provides organizations the ability to develop a secure mobile app for identity and credentials. The MicroStrategy Loyalty Platform™ (branded as MicroStrategy Alert) is a next-generation, mobile customer loyalty and engagement solution.  To learn more about MicroStrategy, visit www.microstrategy.com and follow us on Facebook (http://www.facebook.com/microstrategy) and Twitter (http://www.twitter.com/microstrategy).

MicroStrategy, MicroStrategy Analytics Platform, MicroStrategy Mobile, MicroStrategy Identity Platform, MicroStrategy Loyalty Platform, and MicroStrategy Usher are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries.  Other product and company names mentioned herein may be the trademarks of their respective owners.

MSTR-G

Contact:
Warren Getler
MicroStrategy Incorporated
703-744-6258
wgetler@microstrategy.com

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SOURCE MicroStrategy Incorporated



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