NEW YORK, March 28, 2017 /PRNewswire/ -- Analytic Partners, a global leader in marketing analytics, announced the addition of Tom O'Sullivan as Senior Vice President of Global Business Development.
O'Sullivan will be based in the company's New York City headquarters and will focus on partnering with Fortune 500 companies to enhance the effectiveness and efficiency of their marketing investments to optimize ROI. Analytic Partners creates data-driven solutions to improve marketing results through proprietary technology, adaptive analytics and elite consultative services. Over the past 17 years, Analytic Partners has helped many of the world's leading companies drive growth through successfully identifying marketing-driven revenue opportunities and providing new means of competitive advantage.
"We are investing in our growth, as we continue to work towards becoming the world's premier analytic consultancy," said Nancy Smith, CEO of Analytic Partners. "Adding experienced leaders to our team will position us to further address the dynamically shifting challenges of the world's biggest brands."
Tom O'Sullivan is a veteran of the marketing analytics industry with over 25 years of experience in helping marketers measure and optimize their omni-channel campaign investments. O'Sullivan was most recently Chief Revenue Officer at RealityMine, before which, he spent more than five years with Symphony Advanced Media. Tom has also held senior leadership roles at Nielsen Media, Marketron Broadcast Solutions and Media Analytics Solutions.
"Due to the continuously evolving and fragmenting marketing landscape, advertisers are challenged to find new ways to connect with their customers and drive value. The challenge is to make sense of the multitude of 'big data' sources and deliver actionable insights with transparency and measurable success criteria," said O'Sullivan. "Analytic Partners, with its long history of success, has the combination of technology and consultative expertise to solve these challenges. I am thrilled to be joining Analytic Partners and look forward to leveraging our solutions to help marketers succeed."
About Analytic Partners
Analytic Partners is a global marketing analytics company that leverages adaptive modeling techniques and tools to help companies generate better marketing ROI, drive growth and, ultimately, grow closer to their customers. We work with marketers to build deep knowledge about brands, customers and competitors that is converted into sound strategies aimed at improving business performance. www.analyticpartners.com
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SOURCE Analytic Partners