Acceller CEO Steve McKean highlights mobile marketing success at SFIMA event
Steve McKean discussed Acceller's marketing strategies and campaigns targeted at U.S. Hispanics through mobile devices to a group of professionals at a South Florida Interactive Marketing Association event last week
MIAMI, July 23, 2012 /PRNewswire/ -- Steve McKean, CEO and Founder of Acceller, Inc., discussed how the company leveraged Google's Ad Solutions and mobile ad networks to tap into a massive U.S. Hispanic audience for providers like Comcast and Time Warner Cable. As one of the keynote speakers for the event, hosted by SFIMA (South Florida Interactive Marketing Association), McKean showed how Acceller and Bullseye Strategy created compelling mobile creative units. The event was hosted at the IGFA Fishing Hall of Fame and Museum in Dania Beach, Fla.
Acceller is a technology and marketing partner in the digital home services industry, connecting millions of consumers with top service providers, including Comcast, AT&T, Verizon, Time Warner Cable and Dish Network.
"Statistics from Pew Internet indicate that U.S. Hispanics are 32-percent more likely to have a smartphone and 87-percent more likely to own a tablet than the general population," McKean said. "Obviously, leveraging mobile for this demographic was a very strategic decision to help capture this market."
Along with Maria Harrison, Partner and Owner of Bullseye Strategy, McKean explained how their companies partnered together to penetrate this growing segment utilizing PPC SEM. Together, Acceller and Bullseye successfully executed on their campaigns to target a U.S. Hispanic audience that previously had far less exposure to digital lifestyle comparison shopping.
"We were able to leverage the power of Google's ad network and mobile networks to result in a 400-percent increase in baseline inquiry rate for the services of Comcast and Time Warner Cable," said Andrew Monahan, Acceller's Senior Vice President of Consumer Marketing. "We used several new ideas and best practices for geo-targeting and Google ad network optimization, among other things, in order to drive this successful plan."
This marketing approach was so successful that Google chose to make it a case study on audience targeting, published earlier this year.
Acceller is a technology and marketing partner focused on enabling consumers to live the connected life. We join forces with the nation's leading digital service providers to enrich their marketing and distribution channels. Using our technology and marketing insight, channel partners are able to enhance their value to consumers and drive incremental revenue. Our agile business model and deep relationships within the digital service industry, enables the education and empowerment of consumers through our comparison shopping and content site, Digital Landing (www.digitallanding.com).
SOURCE Acceller, Inc.
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