accesso® Announces Plan To Acquire The Experience Engine™ (TE2)
Addition of Groundbreaking Technology to Offer Customers More Powerful and Personalized Guest Experiences
ORLANDO, Fla., July 12, 2017 /PRNewswire/ -- accesso Technology Group plc (AIM: ACSO), the premier technology solutions provider to leisure, entertainment and cultural markets, plans to acquire The Experience Engine™ (TE2) in a move that will provide accesso the capabilities to offer a heightened level of personalization and real-time marketing to customers across a range of venues including theme parks, ski resorts, hotels, quick service food, healthcare and other hospitality-focused operations.
The $80 million acquisition is the largest in accesso's history, and promises to make its existing technology solutions more powerful, more customizable, and more beneficial to customers around the world.
"The addition of TE2 is a major step forward in the evolution of accesso and the innovative solutions we offer to the broad-ranging leisure, attractions and hospitality marketplace," said Steve Brown, accesso CEO. "Our customers will have options to connect with their guests in new and exciting ways – from ticketing to food and beverage, retail, queuing and more. Leveraging TE2's platform means we can offer a more personalized customer experience, better anticipate guest needs and enhance spending through highly-targeted, real-time interactions."
The San Diego-based TE2, which serves brands including Merlin Entertainments, Cedar Fair Entertainment, Carnival Corporation and SeaWorld Parks & Entertainment, offers platform-as-a-service (PaaS) technology solutions that help marketers drive engagement and revenue. The technology uncovers new levels of actionable insights to deliver impactful and personalized experiences that customers want and value, by identifying guest behaviors before, during and after their visit.
"Joining the accesso team is perfect fit for TE2. We've long admired the innovative approach accesso has taken with its focus on high quality service, working with its clients as partners and continuing to raise the bar on technology," said Scott Sahadi, TE2 CEO. "We now look forward to working as part of the accesso team and continuing our efforts to improve the guest experience and drive revenue results through the use of integrated technology and insights."
About accesso Technology Group
accesso (AIM: ACSO) is the premier technology solutions provider to leisure, entertainment and cultural markets. Our patented and award-winning technology solutions drive increased revenue for attraction operators while improving the guest experience.
Our solutions add value to operators at every point of the guest experience with our technology facilitating the key points of contact with their many millions of guests.
We Drive Attendance
The accesso Passport® and accesso ShoWareSM ticketing suites are comprehensive, easy-to-use cloud solutions that process tens of millions of tickets every year for assigned seat and general admission venues, enabling operators to maximize up-sell and cross-sell with ease to drive greater revenue.
We Handle Payments
Our payment gateway carries level 1 PCI security certification and 24/7 support. It provides the tools, security and support operators need to drive sales and has so far processed more than $5 billion in transactions.
We Take Guests out of Line
Since 2001, more than 11 million guests have used a patented accesso LoQueueSM solution to queue less, ride more, enjoy a better experience and increase in-attraction spend.
We Simplify Point-of-Sale
Our accesso SiriuswareSM point-of-sale solution offers software modules that combine ticketing, membership, retail, food/beverage transactions, rentals, credit card processing and many other functions into a single system eliminating the need for separate systems and databases.
More than 1,000 attractions and venues worldwide currently employ accesso technology – from theme parks, water parks, cultural attractions, live performance venues and sporting events to ski and snow parks. We are proud that our solutions are trusted by the majority of the leading names in the leisure industry including Six Flags Entertainment, Cedar Fair Entertainment, Merlin Entertainments, International Speedway Corporation, Palace Entertainment, Compagnie des Alpes and Herschend Family Entertainment.
accesso is a public company, listed on AIM: a market operated by the London Stock Exchange. For more information visit: www.accesso.com.
About TE2
TE2 - The Experience Engine™ Inc. is the leader in experience-driven, personalized advertisement and content delivery for connected consumers, bridging the physical and digital brand experience across mobile, wearables and other digital technologies. TE2 is designed for industries where an in-person experience is a critical engagement opportunity, including hospitality, resorts, theme parks, food, travel, education and healthcare. For more information about TE2, please visit www.theexperienceengine.com.
SOURCE accesso
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