Accordant Media Adds Two Industry Veterans to Senior Roster; Aram Chekijian as SVP, Analytics and Insights and Kristin Marlow as Group Director, West
Chekijian to accelerate the company's analytics capabilities and Marlow to support rapid growth of West region portfolio
NEW YORK, Aug. 6, 2013 /PRNewswire/ -- Accordant Media (www.AccordantMedia.com), the leading independent media trading company today announced that it has named Aram Chekijian SVP, Analytics and Insights and Kristin Marlow Group Director, West.
Aram Chekijian has over 12 years of industry experience. He joined Accordant from Group M (WPP) where he consulted on media mix and econometric modeling. Prior, Aram was the Head of Analytics at Organic in London and New York, overseeing teams tasked with analysis and optimization of integrated media/marketing campaigns. He holds a BA from Northwestern University. Aram will help to accelerate Accordant's analytics capabilities as well as generate new insights to continuously inform campaign strategy and optimization.
With over 15 years of digital experience, Kristin Marlow was most recently the Corporate Director of Global Digital Marketing at Montage Hotels & Resorts. Prior, she was a senior member of the client engagement group at Razorfish, where she was responsible for leading cross-disciplinary teams and senior client relationships. Kristin holds an MBA from Harvard Business School and a BA from Mount Holyoke College.
At Accordant, Kristin will manage the West region portfolio of clients; owning overall relationship and strategy as well as campaign planning and internal coordination to support Accordant's rapid growth in the region.
"We consistently customize the best application of Accordant's suite of capabilities to exceed our client's campaign objectives," said Matt Greitzer, COO and Co-founder of Accordant. "We are excited to add such experienced leaders to enhance our clients' experience - and to further drive their programmatic success."
"We are proud of our full service approach to real time media buying, and are thrilled to welcome Aram and Kristin to Accordant," added Art Muldoon, CEO and Co-founder of Accordant. "Complimenting the rapid growth of both our client roster and the overall high quality programmatic solution we provide, these two will help to support this demand and propel our business forwards."
Based in Accordant's San Francisco office, Kristin will join Chris Verzello, who recently joined as Vice President of Sales West. Aram will join Accordant's headquarters in New York.
About Accordant Media
Accordant Media is an independent, programmatic media-buying and optimization company that makes audience targeting and biddable display media simpler and more effective for leading agencies and brand marketers. Accordant helps digital advertisers achieve targeted, efficient and scalable campaigns across paid display, video, mobile, social, email, in-stream audio and out-of-home channels. In a complex era of cross-screen, cross-channel, exchange-traded media, Accordant employs audience-based targeting, retargeting, contextual targeting, and dynamic creative tactics. Its innovative custom audience segmentation engine, Audience Optics™, exploits micro-segmentation, finely sculpted audience insights and dynamic inventory management to produce greater customer engagement and response rates. This is done with any data set, without restrictions, and with 100% transparency - helping clients gain access to dynamic inventory sources and deliver more targeted, relevant messages. Co-founded by digital agency execs Art Muldoon and Matt Greitzer, Accordant Media is based in New York City with new offices in San Francisco and Boston.
Rebecca Steuer, VP Marketing
SOURCE Accordant Media
More by this Source
Accordant Mobile Announces Q2, 2013 Mobile RTB Ad Targeting Efficiency Gains
Aug 14, 2013, 08:00 ET
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.