Accordant Media Adds Two Senior Leaders; Chris Verzello to lead West Coast Sales and Rebecca Steuer as Vice President, Marketing Accordant Opens San Francisco Office to Support West Region Growth
NEW YORK, June 25, 2013 /PRNewswire/ -- Accordant Media (www.AccordantMedia.com), the leading independent programmatic media buying specialist, today announced it has named Chris Verzello as Vice President of Sales, West and Rebecca Steuer as Vice President of Marketing. These new hires reflect Accordant's continued business expansion and broader marketplace presence. With Verzello opening Accordant's San Francisco office, the company now has teams in the East, Central and West regions.
Verzello brings over 15 years of online media experience to Accordant, most recently leading west coast sales at TwelveFold Media (formerly BuzzLogic). Prior to that, Chris was a sales leader at Technorati and Undertone. In his new role, Chris will oversee accelerating Accordant's growth in the west region and bring the company's innovative programmatic media solutions to leading agencies and brand marketers alike.
Steuer joined Accordant from Integral Ad Science (formerly AdSafe Media) where she oversaw the company's marketing and PR efforts as Senior Director of Communications during a period of rapid growth. Earlier in her career, Rebecca held marketing and brand management positions at Conde Nast Publications. In her new role, Rebecca will be tasked with overseeing marketing and communications initiatives to elevate Accordant's presence as a programmatic leader in the rapidly expanding digital media industry.
"We are thrilled to welcome Chris and Rebecca to Accordant," said Art Muldoon, CEO and Co-Founder of Accordant. "Complementing the rapid growth of our business and client roster, adding seasoned leaders of such high caliber are key components to the next phase of our business success."
"To date Accordant has worked with nearly 200 major global brands and agencies to plan, execute and optimize their programmatic media campaigns," added Matt Greitzer, COO and Co-Founder of Accordant. "Most recently, we announced the launch of Accordant Mobile, making us the first trading desk to deploy cross-screen/cross-channel audience-targeted campaigns. We are excited to add Sales and Marketing leaders to help bring these system and media technology innovations to the market place."
Steuer will be based at the company's headquarters in New York City and Verzello will be based in San Francisco.
About Accordant Media
Accordant Media is an independent, programmatic media-buying and optimization company that makes audience targeting and biddable media simpler and more effective for leading agencies and brand marketers. Accordant's innovative system plus customized solutions help digital advertisers achieve targeted, efficient and scalable campaigns across paid display, video, mobile, social, email, in-stream audio and out-of-home channels. In addition, Accordant's powerful custom audience segmentation engine, Audience Optics™, drives integrated data, finely sculpted audience insights and dynamic inventory management to produce greater customer engagement and response rates. Accordant's scale, precision, 100% transparency and a cross-screen, cross-channel approach allow advertisers to unlock the full potential of programmatic media.
Co-founded by digital agency execs Art Muldoon and Matt Greitzer, Accordant Media is based in New York City with offices in San Francisco and Dallas.
SOURCE Accordant Media