Accordant Media Extends Its On-demand Media Presence; Adds Industry Vets Garret Vreeland as CRO and Chris Cloney as VP
Former Sales Head for Akamai's ADS Division to Oversee Global Revenue Efforts and Former MediaMind Sales Exec joins as VP at Leading Independent Media Trading Desk
NEW YORK, Feb. 8, 2012 /PRNewswire/ -- Accordant Media, a New York-based, independent, next-generation media-buying and optimization company, has made key additions to its sales leadership, installing industry vets Garret Vreeland in the newly created role of Chief Revenue Officer, and Chris Cloney as VP, Sales.
Vreeland has a 30-year track record growing agency, publisher and technology sales at a number of top digital companies. Most recently, Vreeland was Sr. Director, Advertising Sales and Account Management at Akamai following media sales leadership roles at Right Media / Yahoo! and 24/7 Real Media. Earlier, he had been at Lycos, Time Inc. and Ogilvy & Mather, and served on the Board of Directors of the IAB.
"Garret's tremendous experience bringing digital media solutions to marketers and leading agencies is well-suited to Accordant's independent, fully-integrated approach to planning and optimizing RTB media campaigns while leveraging customized audience data," said Art Muldoon , Accordant Media Co-founder & CEO. "We've proven our operating platform and results, and now look forward to scaling our business with Garret's leadership," added Matt Greitzer , Co-founder and COO.
In addition to Vreeland, Cloney also brings valuable skills to Accordant. With over 15 years in technology sales, his past five have been focused on ad-serving and data analytics at MediaMind (formerly Eyeblaster) and Bluestreak, a division of Aegis Media. Cloney will help more media planners tap Accordant as their on-demand media partner to achieve stronger performance and actionable insights.
"I'm excited about how Accordant is changing the RTB experience by acting as a true partner to marketers," said Vreeland. "By providing a managed one-stop, cross-channel, transparent audience targeting solution, our clients gain all the benefits of a sophisticated DSP + DMP + expert team aligned to achieve their custom goals – without any of the operating hassles, technical complexity and investment costs. Awesome! Accordant makes improving ROI via real-time, targeted media a no-brainer."
About Accordant Media
Accordant Media is an independent, on-demand media buying specialist and optimization company that makes audience targeting and biddable display media simpler and more effective for leading agencies and brand marketers. Accordant's one-stop, turnkey service, helps marketers achieve targeted, efficient advertising in a repeatable and scalable manner across paid display, video, mobile and search media. In a new complex era of cross-channel, exchange-traded media, Accordant employs both audience-based targeting as well as contextual targeting. Accordant's innovative custom audience segmentation engine, Audience Optics™, exploits micro-segmentation, finely sculpted audience insights and dynamic inventory management to produce higher ROI and customer engagement/response rates. This is done with any data set, without restrictions, helping clients gain access to dynamic inventory sources and deliver more targeted, relevant messages with 100% transparency. Accordant Media is based in New York City.
Contact: Arthur Muldoon , +1-646-571-1930
SOURCE Accordant Media
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