Accountants Hesitate to Embrace Social Media as Business Tool, According to a Survey in Toronto by Resources Global Professionals
TORONTO, Nov. 16, 2011 /PRNewswire/ -- Resources Global Professionals ("Resources"), a leading multinational provider of professional services and the operating subsidiary of Resources Connection, Inc. (NASDAQ: RECN), recently surveyed a group of certified management accountants (CMAs) in Toronto on their use of social media in business. The results indicate that respondents as a whole are hesitant to embrace social media as a business tool and generally distrust the information posted on social media sites.
The survey was taken by 261 respondents at the annual CMA Ontario Strategic Management Accounting Conference. Participants were primarily from the greater Toronto area and represented a variety of industries and companies.
Highlights of the survey include:
- 62 percent of participants do not trust the information on social networking sites
- 58 percent of participants think face-to-face is the best use of time
- 39 percent of respondents' businesses have a social media strategy
- 66 percent of respondents are concerned about the security of their personal information
- 22 percent follow thought leaders in their industry on social media sites
- LinkedIn is the most popular social media tool for professional use
"These results indicate that there is significant potential to increase the usage of social media tools by financial and accounting professionals," said Anne Bell, regional managing director at Resources Global Professionals. "Despite the rise of social media, nothing replaces the value of face-to-face time between clients and professional services teams."
ABOUT RESOURCES GLOBAL PROFESSIONALS
The world's leading businesses trust Resources Global Professionals with their most pressing initiatives. We're a multinational professional services firm that partners with business leaders to drive change across all parts of a global enterprise. Our accomplished professionals have expertise in finance & accounting, information management, risk & compliance, human capital, legal & regulatory, corporate advisory & restructuring, strategic communications, and supply chain management. Working as members of clients' teams, we solve problems, execute plans and transfer knowledge.
Resources Global was founded in 1996 within a Big Four accounting firm. Today, we are a publicly traded company with over 2,900 professionals, from more than 80 practice offices, serving 1,900 clients around the world.
Headquartered in Irvine, California, Resources Global has served 86 of the Fortune 100 companies. The firm was named to Forbes.com's list of 100 Most Trustworthy Companies.
The operating subsidiary of Resources Connection, Inc. (RECN), the company is listed on the NASDAQ Global Select Market, the exchange's highest tier by listing standards. More information about Resources Global is available at http://www.resourcesglobal.com.
SOURCE Resources Global Professionals