Acorn International Announces Resignation of a Director

SHANGHAI, April 21, 2010 /PRNewswire-Asia-FirstCall/ -- Acorn International, Inc. (NYSE: ATV) ("Acorn" or the "Company"), a leading integrated multi-platform marketing company in China engaged in developing, promoting and selling consumer products through extensive direct and distribution networks, today announced that Mr. Lv Hongbing has resigned from the Company's board of directors due to personal reasons, effective April 19, 2010. Mr. Lv confirmed that there is no disagreement between him and the Company. Mr. Lv Hongbing previously also served on the audit committee of the board with the Company as a member of the audit committee. The company is actively searching for a candidate to fill in the vacancy.

About Acorn International, Inc.

Acorn is a leading integrated multi-platform marketing company in China, operating one of China's largest TV direct sales businesses in terms of revenues and TV air time and a nationwide off-TV distribution network. Acorn's TV direct sales platform consists of airtime purchased from both national and local channels. In addition to marketing and selling through its TV direct sales program and its off-TV nationwide distribution network, Acorn also offers consumer products through catalogs, third-party bank channels, outbound telemarketing center and an e-commerce website. Leveraging its integrated multiple sales and marketing platforms, Acorn has built a proven track record of developing and selling proprietary-branded consumer products, as well as products from established third parties. For more information, please visit http://www.chinadrtv.com.

SOURCE Acorn International, Inc.

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