Acorn International Offers Online Retail Experience Through China's First-Ever Shoppable Video
SHANGHAI, Aug. 30, 2013 /PRNewswire/ -- Acorn International, Inc. (NYSE: ATV), a media and branding company engaged in developing, promoting and selling products through extensive direct response and distribution networks, in partnership with Shanghai-based tech start-up AVD Digital Media, has officially launched its first interactive shoppable video for online consumers. This is the first shoppable Commerce video of its kind in the China market.
As a leading TV direct sales company in China, Acorn has promoted new retail business models over the past 15 years and has gained consumers' confidence with continuous innovation and the introduction of new products and services. Today, thanks to AVD's AVD TOUCH™ technology, Acorn's web shoppers can immediately purchase and acquire product information simply by touching any product they see on-screen. This revolutionary technology can be layered on video directly within online portals and website banner ads for maximum exposure to further drive eCommerce sales. The shoppable video mechanism, powered by AVD TOUCH™ has been shown to dramatically increase click-through-to-buy rates while significantly lowering cost per sale when compared to other direct-sell mechanisms.
Executive Chairman of Acorn International and member of the USTR Advisory Committee for Trade Policy and Negotiations Robert W. Roche, said this of the new technology, "engaging interactively with video content enables our consumers to sit in the driver's seat and take control of their online experience."
Click the Acorn's video for a pleasant surprise!
Behind each acorn is more interesting interactive content for you to discover!
Find the game to win prizes from the video, all free!
Click anywhere to begin experiencing for yourself!
About Acorn International, Inc.
Acorn is a media and branding company in China, operating one of China's largest TV direct sales businesses in terms of revenues and TV airtime, and other direct sales platforms and a nationwide distribution network. Acorn's TV direct sales platform consists of airtime purchased from both national and local channels. Acorn's other direct sales platforms include an outbound telemarketing center, e-commerce websites, catalogs, third-party bank channels, and retail distribution. Acorn has built a proven track record of developing, promoting and selling proprietary-branded products, as well as products from established third parties.
For more information, please visit http://ir.chinadrtv.com.
About AVD Digital Media
AVD is a technology group based in Shanghai that specializes in enhanced, interactive video. The team of technologists enhance videos across all devices and platforms, creating stronger connections between our clients and their customers. Buy, search, learn and share inside your video today. AVD turns common videos into intelligent assets.
For more information, please visit http://www.avdmg.com.
SOURCE Acorn International, Inc.