MONTREAL, Sept. 15, 2016 /PRNewswire/ -- Acquisio, a leader in acquisition marketing solutions, today announced the introduction of Acquisio Social, a new tool for ad agencies and local resellers to create, test, and manage Facebook and Instagram campaigns within the Acquisio Search platform. Acquisio Social is the result of a technology partnership with mid-market Facebook advertising leader AdEspresso, and is designed to make the entire process of creating, managing, testing, and optimizing Facebook and Instagram ad campaigns simple, fast, and scalable.
With over 1 billion active users a day, Facebook has become as invaluable an advertising channel as it is a social networking platform. Advertisers of all sizes have watched Facebook evolve from a branding solution to a lead generation and sales product. This naturally creates questions regarding the issue of return on investment, an issue Acquisio Social aims to resolve with:
- Rapid Simultaneous Campaign Deployment: advertisers can quickly deploy and manage many campaigns at the same time
- Wideband A/B Testing: hundreds of ad variants can be tested efficiently and alternate text, image, headlines, and segments can be set up and deployed on each ad within minutes
- Sophisticated Analytics: extensive analytics focus on key metrics to measure success, reveal top-performing ads, and help replicate success
- Campaign Coaching: advertisers can pull actionable insights that prevent cost overruns due to unconverted clicks and likes
Acquisio Social is part of the Acquisio suite of solutions, designed to meet the needs of marketers, agencies, and local resellers. Acquisio Social compliments Acquisio Search, a local marketing management platform which includes Acquisio's leading bid and budget management, machine learning-driven technology. "Acquiso Social has provided us with a very effective platform to manage all of our Facebook, Instagram and Search campaigns in a single interface" says Lee Goldberg, co-founder of Vector Media Group. "The addition of great ad creation and A/B testing tools provides significant efficiencies vs. Facebook Power Editor."
"Acquisio's DNA is firmly rooted in the integration of Search, Social and Display." Says David McIninch CRO at Acquisio. "Facebook has become a powerhouse in driving the social intersection of brands and individuals, so in developing Acquisio Social, we looked to provide the best possible experience for our SMB and agency clients, and deliver the kind of results we're accustomed to seeing in Search. Facebook and Instagram continues to make their platform more accessible, and we are confident that through our partnership with AdEspresso we have a solution for our customers that adds real value over and above Facebook's native tools, directly in the Acquisio Search product."
Acquisio provides software that facilitates customer acquisition using ad platforms such as Google AdWords, Facebook Ads, and Bing Ads. Marketers of any size can benefit from Acquisio's advanced data science tools to automate and optimize most of the processes involved in acquiring new customers online.
Serving more than 400 clients around the world and managing over 1B$ of ad spend while programmatically performing 2.4 million bid adjustments a day, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years. Acquisio has its headquarters in Montreal, and has offices in New York, Seattle, Austin, London, Istanbul, Rio de Janeiro and Tokyo. For more information, contact Acquisio.
Media Contact: North 6th Agency, Inc. (For Acquisio)
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/acquisio-social-empowers-advertisers-with-extensive-social-media-platform-capabilities-300328612.html