Acquity Group Launches Aritzia eCommerce Site to Augment In-Store Experience
CHICAGO, April 15, 2013 /PRNewswire/ -- Acquity Group (NYSE MKT: AQ), a leading global Brand eCommerce® and digital marketing company, announces today the launch of Aritzia.com, a high-performing eCommerce experience for North American fashion retailer Aritzia. The new website complements Aritzia's broad brick-and-mortar presence and delivers a compelling digital experience to the company's fashion-savvy shoppers.
"Our primary goal was to improve brand engagement online," said Brian Hill, CEO at Aritzia. "Acquity Group helped us develop our eCommerce strategy and translate our distinctive in-store experience for online audiences. The new site merges content and commerce, offering high-fashion editorial content and a magazine-style design. It enables our customers to seamlessly purchase items they love."
As a boutique retailer of women's clothing, Aritzia's business is built around high-quality in-store customer experiences and interactions. Acquity Group supported Aritzia's reach from brick-and-mortar to online while maintaining the brand's unique voice, style and commitment to customer service.
The launch of the new Aritzia.com is the product of a carefully orchestrated planning process. Acquity Group supported the initial strategy and technology selection, and led development on the Demandware Commerce platform.
"Aritzia's new site is a true convergence of content and commerce designed to evolve with customers," said Andy Peebler, Acquity Group Executive Vice President. "By taking the time to strategize its entry into eCommerce, Aritzia achieved a site that performs exceptionally well and dovetails perfectly with its brick-and-mortar boutiques."
Over the last two years, Acquity Group has expanded into several new markets to meet increased demand for its unique Brand eCommerce solution, which blends strategy, creative design, digital marketing and technology. The success of Aritzia.com further strengthens areas of Acquity Group's expertise in meeting the digital needs of highly recognizable retail brands.
About Acquity Group
Acquity Group is a leading global Brand eCommerce® and digital marketing company, creating award-winning digital experiences for global brands. Our multi-disciplinary approach brings together strategy, design, and technology to create unique brand experiences that build firm customer relationships. Acquity Group works with leading brands like Adobe, American Express, General Motors, Grainger, and Tommy Bahama through offices in North America. To define a unique perspective for your business, contact Acquity Group at www.acquitygroup.com.
Founded by CEO Brian Hill in Vancouver, Canada, Aritzia has now grown to 54 retail boutiques, which include 47 Aritzia stores, five TNA stores and two Wilfred stores, with over 2,300 employees. Our boutiques are located in select cities across North America, including Vancouver, Seattle, San Francisco, Toronto, Chicago and New York. In November 2012, Aritzia launched our online magazine and e-commerce platform: www.aritzia.com.
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SOURCE Acquity Group LLC