Activated Events Announces Multi-Year Partnership With Balboa Management Group At SilverLakes!
ORANGE COUNTY, Calif., Feb. 7, 2019 /PRNewswire/ -- Activated Events is proud to announce a multi-year partnership with Balboa Management Group to produce multiple music, food and lifestyle events at SilverLakes in Norco, California. Located in the heart of the Inland Empire, SilverLakes was designed specifically to serve the community as a place for sports and entertainment, complete with a 10,000-capacity events facility surrounding a beautifully landscaped lake.
Activated Events recently produced Boots in the Park, a one-day, country music festival at the SilverLakes venue. Moving forward, Activated Events will produce a total of 24 events per year. The partnership kicks off on Saturday, March 16 with country music sensation, Dustin Lynch. Within this exclusive partnership, Activated Events will expand its brands with additional musical genres including rock, hip-hop, and Latin as well as other lifestyle driven events.
"We are very excited about the new multi-year partnership with Balboa Management Group in conjunction with Dirt Road Entertainment," said Steve Thacher, owner and President of Activated Events. "RJ Brandes and his team have created a beautiful and inviting multiuse events complex that is highly conducive to the high-level events we produce. We look forward to building a long-term relationship with them and the surrounding communities," added Mr. Thacher.
"SilverLakes is a very special place and we take pride in bringing together prestigious partners that represent our brand. This expansion into the music business and our partnership with Activated Events is the perfect complement to our existing business lines, which include our focus on soccer, youth sports, equestrian, entertainment and food & beverage," said RJ Brandes, owner and CEO of SilverLakes.
Contact:
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About Activated Events
Activated Events, LLC is an Orange County based, privately owned, events production, marketing and management company who produces high-level events for the past decade throughout multiple markets including Southern and Central California, San Diego and Arizona. Activated Events has created premier brands throughout the music and entertainment space including Coastal Country Jam, Wet Electric, BeachFront Cinema, Boots In The Park and many others.
About SilverLakes
SilverLakes is one of the largest sports and entertainment complexes in the United States located in the heart of Southern California. The state-of-the-art facility is located in Norco, California and encompasses 130 acres which include 24 soccer fields, a full-service restaurant called "The FieldHouse" and 5 horse arenas. SilverLakes hosted more than 1,300,000 athletes and enthusiasts in 2018. SilverLakes mission is to help young athletes and their families achieve their full athletic potential while also creating a family friendly venue and a safe entertaining, social setting. Its most recent expansion includes a 6-acre concert facility called "The BackYard". The BackYard is an elegant entertainment facility that was masterfully designed featuring an exquisite lake and top-notch amenities. The venue will accommodate up to 10,000 guests for concerts with top touring artists as well as host festivals, conferences, weddings, corporate events and other outdoor gatherings. For more information, visit www.silverlakespark.com.
SOURCE Activated Events
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