Activision to Launch Blur(TM) In-Store Demo Program Exclusively at Best Buy New Powered-Up Racing Game Hit Streets May 25th
SANTA MONICA, Calif., May 28 /PRNewswire-FirstCall/ -- In support of the May 25th debut of the highly-anticipated racing video game Blur, Activision Publishing, Inc. (Nasdaq: ATVI) today announced the launch of a, new in-store demo program available exclusively at Best Buy. On Saturday, May 29 and Sunday, May 30, more that 200 Best Buy locations will feature live, in-store demos of Blur. Fans can get their hands on the ultimate powered-up racing demo and also take home a free Blur poster giveaway on a first come, first serve basis. Visit www.bestbuy.com/gamingevents for more information on participating stores.
Blur is the ultimate powered-up racing experience, dropping players into heart-pumping, electrified action with multiple cars trading paint as they charge towards the finish line. Drivers careen through real-world track locations packed with fast curves, sneaky alternate routes and hair-raising jumps in over 50 licensed cars as they collect intense Power-ups, including the ability to blast other cars out of the way with huge bursts of energy, boost their speed, and more. Blur delivers a new style of powered-up racing experience for all gamers.
Blur is now available nationwide for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, and Windows PC, and is rated "E10+" by the ESRB.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.
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SOURCE Activision Publishing, Inc.