Activision to Launch Blur(TM) In-Store Demo Program Exclusively at Best Buy New Powered-Up Racing Game Hit Streets May 25th

SANTA MONICA, Calif., May 28 /PRNewswire-FirstCall/ -- In support of the May 25th debut of the highly-anticipated racing video game Blur, Activision Publishing, Inc. (Nasdaq: ATVI) today announced the launch of a, new in-store demo program available exclusively at Best Buy.  On Saturday, May 29 and Sunday, May 30, more that 200 Best Buy locations will feature live, in-store demos of Blur.  Fans can get their hands on the ultimate powered-up racing demo and also take home a free Blur poster giveaway on a first come, first serve basis.  Visit www.bestbuy.com/gamingevents for more information on participating stores.  

Blur is the ultimate powered-up racing experience, dropping players into heart-pumping, electrified action with multiple cars trading paint as they charge towards the finish line.  Drivers careen through real-world track locations packed with fast curves, sneaky alternate routes and hair-raising jumps in over 50 licensed cars as they collect intense Power-ups, including the ability to blast other cars out of the way with huge bursts of energy, boost their speed, and more. Blur delivers a new style of powered-up racing experience for all gamers.

Blur is now available nationwide for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, and Windows PC, and is rated "E10+" by the ESRB.  

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition, rapid changes in technology, industry standards and consumer preferences, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Activision is a registered trademark and Blur is a trademark of Activision Publishing, Inc. All rights reserved.   Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. All other trademarks and trade names are the properties of their respective owners.

SOURCE Activision Publishing, Inc.



RELATED LINKS
http://www.activision.com
http://www.bestbuy.com/gamingevents

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