NEW YORK, Oct. 25, 2016 /PRNewswire/ -- go90 and Sony Music Originals announced today that Arielle Vandenberg, model, actress and digital superstar with over three million followers, will host CAR STAR, a new singing battle series scheduled to debut on October 31, 2016. Vandenberg, who's appeared in shows like Greek (2011) and the 2009 film The Ugly Truth with Katherine Heigl and Gerard Butler, will bring her humor and creativity to CAR STAR's weekly series, in which amateur performers go head-to-head to win the coveted title of "car star."
CAR STAR's 10-minute episodes will air for 12 consecutive weeks on go90 and can be viewed on demand. The series, filmed inside of contestants' cars, combines elements of karaoke, lip syncing and amateur performance videos in a fun, funny game-like format.
"Arielle is the perfect host for CAR STAR's groundbreaking approach to the social entertainment space. She is an expert at creating watchable digital moments and she has a highly-engaged youthful fan-base. We are excited to bring her unique wit and perspective to the show," said Lee Stimmel, Head of Sony Music's Original Content division. "Consumers are increasingly turning to mobile devices to tune into their entertainment, and CAR STAR will allow viewers to experience and engage with a great line-up of diverse music in a whole new way."
Each episode will feature cutting edge performers as well as top recording artists, including AceHood (@acehood), Christina Milian (@christinamilian), Lindsey Stirling (@lindseystirling), Raekwon (@raekwon), Magic! (@ournameismagic), Kat Dahlia (@katdahlia), Omi (@omi), Ben Rector (@ben_rector), Pentatonix (@ptxofficial) and Wote (@walkoftheearth). CAR STAR will drive content that compels viewers to continue sharing hit music from top entertainers, including Zayn, Kygo, The Chainsmokers and Fifth Harmony.
CAR STAR will also leverage the collective social clout of today's most-followed online influencers, as host Vandenberg introduces ten additional digital standouts like Cole LaBrant (@thesupercole), Alx James (@alxjames), Cierra Ramirez (@cierraramirez), Tristan De Burgh (@tristantales), Carlie Craig (@carliecraig), Dormtainment (@dormtainment), SketchShe (@sketchshe), Andie Case (@andiecase), Anwar Jibawi (@anwar) and Queenzflip (@queenzflip). Together, they reach an online audience of 72 million.
"Sony Originals has delivered on a unique and fresh take on the competition music format with CAR STAR that our audiences will love" said Ivana Kirkbride, Chief Content Officer at go90. "They have paired the latest hits with the hottest voices. It's edgy, smart and will have you singing out loud all season long!"
go90 is currently delivering over 250 hours of exclusive original series from some of the industry's most talented and beloved studios and creators.
About Sony Music Entertainment
Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista Nashville, Beach Street Records, Black Butter Records, BPG Music, Bystorm Entertainment, Century Media, Columbia Nashville, Columbia Records, Day 1, Descendant Records, Disruptor Records, Epic Records, Essential Records, Essential Worship, Flying Buddha, Fo Yo Soul Recordings, House of Iona Records, Insanity Records, Kemosabe Records, Latium Entertainment, Legacy Recordings, Louder Than Life, Masterworks, Masterworks Broadway, OKeh, Polo Ground Music, Portrait, RCA Inspiration, RCA Nashville, RCA Records, Relentless Records, Reunion Records, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Vested in Culture and Volcano. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.
go90 is a free, mobile-first, social entertainment platform that makes it easy to discover, view and share content from the most beloved networks, distributors, creators, audiences and brands in digital entertainment. Available on the web, iOS and Android, go90 brings together and delivers premiere entertainment experiences across every screen. go90 is part of the Verizon Communications family of companies. Start watching now on go90.com.
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SOURCE Sony Music Entertainment