LOS ANGELES, May 6 /PRNewswire-FirstCall/ -- A cast of celebrities have rallied together to donate items for a star-studded online auction for ConAgra Foods (NYSE: CAG) Child Hunger Ends Here Neighborhood Rally campaign benefitting Feeding America, the nation's leading hunger relief organization. The auction, which is now live, will run through Tuesday, May 18 on actress Jane Kaczmarek's Clothes Off Our Back celebrity auction site.
Featured items include a signed pair of skates from Olympic gold medalist Evan Lysacek, a Christian Dior dress worn by Dana Delany on an episode of "Desperate Houswives," Stephanie Pratt's birthday dress featured on an episode of "The Hills," signed CDs from Sugarland and Kellie Pickler, as well as multiple garments from Courteney Cox, David Arquette, Kathy Ireland, Allison Sweeney and Brenda Strong, among others.
The celebrity auction is one component of an integrated marketing campaign led by ConAgra Foods that launched in March to raise funds for Feeding America. The goal of the Neighborhood Rally campaign is to draw attention to and support for the issue of child hunger in America, which affects children throughout the United States, in neighborhoods large and small.
"Clothes Off Our Back has been helping celebrities give back to important child-focused causes since 2002, so we are thrilled to be able to support ConAgra Foods campaign to benefit Feeding America," said Jane Kaczmarek, actress and Clothes Off Our Back Founder. "The monies raised from this celebrity auction will help Feeding America reach their goal of providing food to more than 14 million children."
According to recent research from the U.S. Department of Agriculture, nearly one in four children in the United States doesn't know where their next meal is coming from. Through the Child Hunger Ends Here Neighborhood Rally campaign, thousands of individuals in communities across the nation have been helping kids at risk of hunger by rallying together at neighborhood events, collecting food and monetary donations and building awareness about the issue among their online and offline communities. The program's Web site — www.childhungerendshere.com — provides more information about the issue of child hunger and details on the number of ways to get involved, including purchasing one of seven ConAgra Foods brands through May 31st. For each purchase of a Banquet, Chef Boyardee, Healthy Choice, Manwich, Marie Callender's, Orville Redenbacher's or Peter Pan peanut butter product, one meal will be donated to Feeding America – up to 2.5 million meals this year.
ConAgra Foods' Child Hunger Ends Here initiative builds on a long-standing commitment by ConAgra Foods and the ConAgra Foods Foundation to end child hunger, which has resulted in donations of more than $38 million and more than 232 million pounds of food to Feeding America since 1993. The ConAgra Foods Foundation recently committed an additional $10 million to Feeding America over the next five years, which is the largest donation ever made to Feeding America specifically to fight child hunger.
ConAgra Foods, Inc., (NYSE: CAG) is one of North America's leading food companies, with brands in 96 percent of America's households. Consumers find Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt's, Marie Callender's, Orville Redenbacher's, PAM, Peter Pan, Reddi-wip and many ConAgra Foods brands in grocery, convenience, mass merchandise and club stores. ConAgra Foods also has a strong business-to-business presence, supplying frozen potato and sweet potato products as well as other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at www.conagrafoods.com.
Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 63,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.
The Clothes Off Our Back Foundation is a 501c3 organization that hosts charity auctions showcasing today's hottest celebrity attire. Items are put up for bid to the public with proceeds going to benefit children's charities. Clothes Off Our Back was founded by actors and philanthropists Jane Kaczmarek ("Malcolm In The Middle," "Raising the Bar") and Bradley Whitford ("The West Wing," "Studio 60 on the Sunset Strip") whose efforts, along with their celebrity and designer friends have helped improve the lives of children across the globe. For more information and to bid, log onto www.clothesoffourback.org.
SOURCE ConAgra Foods